Indianapolis, IN, June 20, 2016 (GLOBE NEWSWIRE) --
Responsible race fans earned valuable rewards at Indianapolis Motor Speedway during Indy 500 weekend through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday's Miller Lite Carb Day, Legends Day on Saturday and the Indy 500 Snake Pit Presented by Coors Light that kicked off Sunday's events before the 100th running of the Indianapolis 500.
Throughout the weekend, more than 2,000 fans made the pledge to be responsible – never to drive drunk and to always have a safe ride home. Fans who made the pledge received a free souvenir photo, instant prizes and a chance to be selected as the winner of the Responsibility Has Its Rewards sweepstakes. One responsible fan from the weekend – Mike Moore of Bradenton, FL - received a prize pack of branded items.
"We thank those race fans who signed the pledge to be responsible, to never drive drunk and always have a designated driver during race weekend at the Indianapolis Motor Speedway," said J. Douglas Boles, Indianapolis Motor Speedway president. "It's important to be responsible when choosing to consume alcohol, and always having a designated driver helps ensure safe travels home after a great day at the racetrack."
"We believe that with great beer comes great responsibility and we were thrilled to partner with the Indianapolis Motor Speedway and TEAM Coalition to help promote responsibility during the Indy 500 weekend of events," said Diane Wagner, responsibility commerce manager for MillerCoors. "For many fans, enjoying a beer on race day is part of the Indy 500 experience, and we wanted to encourage fans to enjoy the race responsibly and ensure they had a safe ride home from the track."
"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, brewers and the fans," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone takes responsibility, everyone wins."
About Indianapolis Motor Speedway
The Indianapolis Motor Speedway has been the worldwide leader in motorsports entertainment since it opened in 1909. The facility has hosted the Indianapolis 500, the world's largest single-day annual sporting event, since 1911 and also is the site of the Crown Royal Presents the "Your Hero's Name Here" 400 at the Brickyard and the Red Bull Indianapolis GP. The NASCAR Nationwide Series and TUDOR United SportsCar Championship also will race for the third consecutive year at IMS in 2014.
IMS is the world's largest spectator sporting facility and is the only venue to stage annual races in the Verizon IndyCar Series, NASCAR Sprint Cup Series, NASCAR Nationwide Series, TUDOR United SportsCar Championship and MotoGP.
About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Coors Banquet, Miller Lite and Miller High Life. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at www.MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
About Great Beer, Great Responsibility
Great Beer, Great Responsibility is MillerCoors commitment to creating a positive and meaningful impact on the social, environmental and economic issues that affect our business, employees and other stakeholders. MillerCoors sustainability strategy and 2020 goals focus on the three areas where it has the greatest impact: Alcohol Responsibility, Environmental Sustainability and People and Communities. Visit http://www.millercoors.com/sustainability for more information.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaries, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information go to TEAMCoalition.org or FansDontLetFansDriveDrunk.org.
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