COLORADO SPRINGS, Colo., Aug. 16, 2016 (GLOBE NEWSWIRE) -- Southern Concepts Restaurant Group, Inc. (OTCQB:RIBS), operator of Southern Hospitality Restaurant and Bar, and innovator of the fast casual barbecue concept, Carve Barbecue, has named WickedThink Marketing of Colorado Springs as its new advertising and marketing agency.
“Our goal is to grow our business through continuous improvement across the board – and aggressive marketing programs and strategies are part of that process,” said Jim Fenlason, the CEO of the group. “WickedThink has excellent capabilities in traditional media, new media, and social media marketing, and we believe those capabilities will help us attract more customers and grow sales and profits.”
WickedThink is based in Colorado Springs and has a strong track record of success on behalf of its clients. The group has considerable experience in business-to-consumer marketing and a solid background in hospitality marketing. In addition, their CEO and CCO, Kim Shugart, was one of the founders of the San Francisco-based marketing agency, Clear Ink, that served such clients as AT&T, Wells Fargo, SalesForce.com, Oracle, Jelly Belly, Oral-B, and many others.
“We are very excited to work with the people of Southern Concepts to help grow their business and their brand,” said Shugart. “They have a great business and we’re looking forward to bringing more guests to the restaurants to experience the many wonderful offerings of Southern Concepts.”
WickedThink was formed in 2014 with the goal of combining traditional advertising with new media strategies to create more cohesive communications programs for their clients.
“We believe that a comprehensive approach, provided by a single agency, is better than a fragmented program run by different companies,” said Kyle Fisk, president of WickedThink. “What we do brings an integration of strategy and communications executions that makes for more effective customer attraction and interaction.”
Fenlason was recently appointed to the position of CEO of Southern Concepts. His background includes being in C-level business management, directorships, and entrepreneurial ventures ranging from Hospitality, Banking, Auto, Construction, Retail, and Manufacturing with an emphasis in the areas of marketing and accounting. He earned a Bachelor of Science in Accounting from Liberty University.
About Southern Concepts Restaurant Group
Headquartered in Colorado Springs, Southern Concepts Restaurant Group owns and manages three full-service Southern Hospitality restaurants in the Colorado market, and has recently introduced Carve, a new fast casual barbecue concept. The full-service Southern Hospitality concept was co-created by Eytan Sugarman, Justin Timberlake, and Trace Eyala in New York City’s Hell’s Kitchen neighborhood. To learn more, visit www.southernconcepts.com.
Important Cautions Regarding Forward-Looking Statements
The information in this news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements involve risks and uncertainties, including statements regarding the company’s business strategy and expectations. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements. In some cases, forward-looking statements can be identified by terminology such as “may,” “will,” “should,” “expect,” “plan,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” the negative of such terms, or other comparable terminology. Actual events or results may differ materially. The company disclaims any obligation to publicly update these statements, or disclose any difference between its actual results and those reflected in these statements. The information constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.