Swedish Match is contemplating issuance of public note and a tender of part of outstanding note

Swedish Match is contemplating the issuance of senior unsecured EUR denominated
notes and a tender of part of Swedish Match’s outstanding EUR denominated notes
due 24 November 2017. A capital markets transaction will follow, subject to
market conditions.
Deutsche Bank and SEB are mandated as joint lead managers for the issuance of
the new notes and dealer managers for the tender.

Important notice

This announcement does not constitute an offer to participate in the issuance of
the new notes or to participate in the tender of the outstanding notes.
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Contacts:

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

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This information is information that Swedish Match AB (publ) is obliged to make
public pursuant to the EU Market Abuse Regulation and the Securities Markets
Act. The information was submitted for publication, through the agency of the
contact person set out above, at 1.30 p.m. CET on 13 September, 2016.
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Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches, lighters, and
complementary products). Production is located in six countries, with sales
concentrated in Scandinavia and the US. The Group’s global operations generated
sales of 14,951 MSEK for the twelve month period ending 30 June 2016. The
Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known
brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.
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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com