Simplee to Lead Panel on Healthcare Transparency at Stanford MedX

PALO ALTO, CA--(Marketwired - Sep 15, 2016) - Simplee Chief Growth and Marketing Officer John Adractas will lead a panel exploring the growing importance of financial transparency for healthcare providers and their patients at the prestigious Stanford Medicine X conference this weekend at Stanford University.

The discussion will examine healthcare's transition to proactive patient financial care, and the role of transparency throughout the customer journey. It will highlight patient stories, price estimation and value communication, and building systems that support patient decisions and realtime feedback.

Joining him on the panel will be Ellen Zwickl of Counsyl, former CFO of Lancaster General Health Dennis Roemer, and David Johnson, CEO of 4sight Health and author of the book: "Market vs Medicine: America's Epic Fight for Better, Affordable Healthcare."

"Fear and frustration surrounding their financial obligation is increasingly a barrier to satisfying clinical care for patients," said Adractas. "This panel will examine the dimensions of transparency in supporting patients, example of innovations, the positive impact for patients, and the financial performance of providers."

Medicine X is a world-leading program in healthcare innovation on the campus of Stanford University. Medicine X brings a broad, academic approach to understanding emerging technologies with the potential to improve health and advance the practice of medicine. Drawing on the best traditions of Stanford -- an incubator of Silicon Valley -- the conference aims to ignite interdisciplinary thinking and collaboration while encouraging a rigorous, quantitatively driven approach to understanding emerging technologies.

The panel will convene on Saturday, September 17^th at 10:55am in a session entitled: "Empowering Patients with Transparency and Convenience and the Future of the Patient's Financial Experience."

About Simplee

Simplee® is transforming the patient financial experience. The Simplee software platform is healthcare's first comprehensive solution for Patient Financial Care. With Simplee, thousands of healthcare providers optimize for patient success in their financial decisions using award winning technology (Fierce Healthcare, Webby, and more) that combines consumer engagement, financial transparency and assistance, and convenient checkout. Health systems using Simplee offer a financial care experience that patients and staff love, improving revenue cycle performance, marketing engagement, loyalty and more. Headquartered in Palo Alto, Calif., Simplee is founded and led by eCommerce veterans, and its investors include Social Capital, 83North, Heritage Group, and American Express Ventures. For more information on Simplee, visit simplee.com or follow @SimpleePay.