Andreas Renulf new CEO of Pricer

Andreas Renulf, age 42, has been appointed as the new President and CEO of
Pricer AB and will take up his position on January 1, 2017. Andreas was
previously CEO and Group Managing Director of Scan Coin AB, a company with
significant operations in the retail sector which achieved strong growth in both
sales and earnings under his leadership. Andreas left Scan Coin, whose principal
shareholder was the Nordic private equity firm Segulah, following the sale of
the company in 2015.
Andreas Renulf is currently working as a consultant with responsibility for the
world-leading German engineering group Voith’s digital transformation strategy.
Before joining Scan Coin, Andreas Renulf had a longer career within ABB with
senior management positions in countries including Singapore, Switzerland and
Spain. He has a Master’s Degree in Finance from Jönköping International Business
School in Sweden.
Bo Kastensson, Pricer’s Chairman, commented on the appointment:
“Pricer is building it´s offering on clear industry advantages that are
supporting new digital services with key international retailers. We need to
sharpen our growth strategy on that foundation. After an intensive search
process, we have concluded that Andreas Renulf’s profile, with his explicit
customer and business focus, familiarity with international growth programs, and
experience of the retail sector, makes him the person we seek to realize
Pricer’s growth potential. We see in Andreas a positive, proactive leader who
combines an analytical with an entrepreneurial work approach.
Andreas Renulf commented:
“Pricer has inherent growth potential. I see skilled management dedicated to the
business and I am truly motivated to join Pricer and lead the work and
establishing our new targets as soon as possible and execute an explicit growth
strategy.”
Charles Jackson, who has been acting CEO since May this year, will continue in
this role until Andreas Renulf takes up his position and will subsequently
return to his role as Deputy CEO, responsible for strategy, sales and marketing.
“I would like to thank Charles and the management team for leading the company
during this period. Charles has declined to take part in the CEO selection
process at an early stage and has full confidence in his new/old role,” said Bo
Kastensson.
For further information, please contact:
Bo Kastensson, Chairman, Pricer AB: +46 8 505 582 00
This information is information that Pricer AB is obliged to make public
pursuant to the EU Market Abuse Regulation. The information was submitted for
publication, through the agency of the contact person set out above, at 8:30 CET
on September 15, 2016.