Redi-Data to Offer New Healthcare Professional Microtargeting Capabilities with ICD-9/ICD-10 Data

FAIRFIELD, NJ--(Marketwired - September 27, 2016) - Redi-Data, Inc., a leading provider of healthcare professional, consumer and business postal emails lists, announced today that it will offer the ability to microtarget healthcare practitioners via insurance claims data. Clients will soon be able to define target audiences utilizing ICD-9, ICD-10, CPT and HCPCS information. ICD-10-CM is the diagnosis code set that will be replacing ICD-9 volumes 1 and 2.

"Insurance claims data, specifically ICD-9, ICD-10, CPT and HCPCS codes, are a valuable tool for medical device companies, life science companies, publishers, continuing medical education companies and marketing agencies," explained Alan Pentaleri, Director of Business Development Healthcare Professional Data at Redi-Data, Inc. "The ability to identify and reach providers based on the codes they use to treat and bill patients allows for the execution of extremely relevant and specific campaigns. To offer this data in a comprehensive manner and integrate it into a self-serve licensing portal and count system is a logic progression of our robust healthcare professional data offerings. We offer the highest quality healthcare professions postal and email appended data, including the American Medical Association (AMA) and American Dental Association (ADA) files. We are pleased to add this feature to both our postal and email targeting capabilities."

Redi-Data aggressively invests and develops products, as well as partners with the best class organizations so customers can turn the best data into better business.

About Redi-Data, Inc.
Redi-Data, Inc. is a leading provider of healthcare professional, consumer and business postal and email lists. As an official database licensee of several leading professional associations, including the American Medical Association (AMA), Redi-Data provides physician information from the most trusted names in medical marketing. Clients across varying industries use Redi-Data's high quality lists, data services and turn-key marketing solutions to reach their target audience accurately and affordably. Headquartered in Fairfield, NJ, Redi-Data has sales offices in Marlton, NJ and Sunrise, FL.