New Outdoor Farm Expo to be hosted at Olds College

OLDS, ALBERTA--(Marketwired - November 23, 2016) - dmg events (Canada) inc., a wholly owned subsidiary of DMGT (Daily Mail Group & Trust plc) and Olds College are partnering to develop and organize a new event for the agriculture industry.

FutureFarm Canada Expo 2017 is a unique trade show focused on scientific advancements and innovations needed for tomorrow's agriculture businesses and future farm generations. The event will take place at Olds College on July 6 - 8, 2017, coinciding with the kick-off of the Calgary Stampede. The exhibition will focus on Canada's unique agricultural landscape and feature international companies demonstrating the most innovative products and services in the industry. FutureFarm Canada Expo is changing the model of current shows by attracting new to market exhibitors and international attendees.

Olds College is the premier Canadian college for integrated learning and applied research specializing in agriculture. Event attendees will network, meet industry experts, enjoy onsite demonstrations and have the opportunity to participate in onsite courses offered by the College. The Expo site will be the same location that was used to host the highly successful 2013 World Plowing Championships.

This show has come about as result of the fast changing nature of agriculture as it adjusts to production, profitability and environmental challenges. FutureFarm Canada Expo will be the show to see and learn about Smart Agriculture technologies and practices that are being implemented in response to these opportunities.

"dmg events is thrilled to enter into a long term partnership with Olds College and have the opportunity to develop a world class event that fully represents the agriculture industry," said Wes Scott, Executive Vice President, dmg events. "In addition, we are excited to utilize our unmatched market reach to bring this unique event to Western Canada."

Olds College is partnering with dmg events to host FutureFarm Canada Expo to capitalize on the opportunity to profile smart agriculture in Alberta. Tanya McDonald, Vice President, Advancement at Olds College says, "We have a unique ability, in collaboration with stakeholders in the agricultural industry, to demonstrate and showcase emerging technologies and innovation in an outdoor learning environment."

For more event information, please visit FutureFarmExpo.com.

About dmg::events

dmg events is the name behind many of the largest events in the world, such as The Big 5 (Abu Dhabi, UAE); Global Petroleum Show (Calgary, Canada); The Hotel Show (Dubai, UAE); ADIPEC (Abu Dhabi, UAE); Index International Design Exhibition (Dubai,UAE); International Pipeline Exposition (Calgary, Canada); Heavy Oil Latin America Conference & Exhibition (Mexico); Oil Sands Trade Show & Conference (Fort McMurray, Canada); and Gastech (Japan). Headquartered in London, UK with offices in key locations including Calgary, Canada; Abu Dhabi, UAE; Houston, Texas; and Dallas, Texas; dmg events brings more than 100 years' experience in organizing exhibitions and conferences around the world.

For more information visit dmgevents.com.

About Olds College

Olds College is the premier Canadian integrated learning and applied research community specializing in agriculture, horticulture, land and environmental management. Olds College first opened its doors in 1913, and now includes programming that covers Animal Sciences, Horticulture, Land & Water, Fashion, Business, Hospitality & Tourism and Trades & Apprenticeships.

For more information visit oldscollege.ca.

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