Noble Iron Announces Asset Sharing Partnership with American High Reach and Dealership Agreement with Haulotte

SAN FRANCISCO, CALIFORNIA--(Marketwired - Jan. 9, 2017) - Noble Iron Inc. ("Noble Iron," or "the Company") (TSX VENTURE:NIR) announced the launch of an asset sharing partnership with American High Reach, Inc. ("AHR"). Under the terms of the agreement, a number of AHR-owned assets will be placed into Noble Iron's equipment rental pool in Los Angeles, California, and the two companies will share rental revenue earned on the equipment. Under the Noble Iron asset sharing partnership, AHR has contributed approximately $1.5 million of equipment, including earth moving heavy machinery and aerial boom lifts manufactured by Caterpillar, Genie and JLG.

Noble Iron also announced a dealership partnership with Haulotte Group ("Haulotte"). Under the terms of the agreement, Noble Iron will represent Haulotte products in Southern California through the sales, rental and service of equipment and parts. Haulotte is a manufacturer of aerial equipment and specializes in scissors, booms, and telehandlers.

About Noble Iron Inc. (NIR: TSX Venture Exchange)

Noble Iron Inc. is a technology company that offers On-Demand construction equipment, and software applications to equipment owners and users to manage their equipment's lifecycle. The company operates in equipment rental, equipment sales, and software for construction and industrial equipment users and owners.

Noble Iron Inc.'s equipment rental and dealership operations do business under the name, "Noble Iron", and offer construction and industrial equipment and accessories for rent and for sale. Noble Iron currently serves customers in Southern California.

Texada Software, a wholly owned subsidiary of Noble Iron Inc., offers cloud or client-based software applications for equipment rental companies, equipment dealerships, construction companies, general contractors, and construction or industrial equipment operators, including mechanics, and logistics and service technicians. Texada's software applications manage the entire equipment lifecycle, including equipment purchasing; rental and sales transactions; inventory location, utilization, maintenance and depreciation tracking; used equipment sales and disposals analysis; and inventory replenishment analysis. Texada's software products include, SRM (Systematic Rental Management), FleetLogic, Insight and Gateway. For more information, visit www.texadasoftware.com or call (800) 361-1233.

This news release may contain forward-looking statements which reflect the Company's current expectations regarding future events. The forward-looking statements are often, but not always, identified by the use of words such as "seek", "anticipate", "plan", "estimate", "expect", "intend" and statements that an event or result "may", "will", "should", "could" or "might" occur or be achieved and other similar expressions. These forward-looking statements involve risk and uncertainties, including the difficulty in predicting acceptance of and demands for new products, the impact of the products and pricing strategies of competitors, delays in developing and launching new products, fluctuations in operating results and other risks, any of which could cause results, performance, or achievements to differ materially from the results discussed or implied in the forward-looking statements. Many risks are inherent in the industries in which the Company participates; others are more specific to the Company. The Company's ongoing quarterly filings should be consulted for additional information on risks and uncertainties relating to these forward-looking statements. Investors should not place undue reliance on any forward-looking statements. Management assumes no obligation to update or alter any forward-looking statements whether as a result of new information, further events or otherwise.

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