SAN FRANCISCO, March 30, 2017 (GLOBE NEWSWIRE) -- Zignal Labs today announced its Summit 2017 conference, “From Chaos to Control: Make Media Intelligence Central to Your Business,” to be held May 18, 2017, in San Francisco. The one-day, invitation-only gathering for communications and marketing executives focuses on using media and social intelligence to build bulletproof brands and effectively drive business transformation.
Leaders from top brands and agencies such as Airbnb, Citrix, NVIDIA, Uber, Brunswick Group, FleishmanHillard, Hill+Knowlton Strategies, Ketchum Public Relations, and The Jeff Eller Group will share how they use data-driven media and social intelligence to mitigate risk to their business and brand, understand changing consumer demands, and streamline crisis response.
“Every day brings a fresh set of challenges for communication leaders, particularly in an era of hyper-empowered consumers, an always-on media landscape, and lightning-fast social platforms,” remarked Josh Ginsberg, CEO of Zignal Labs. “But when we use data science to drive real-time media intelligence, these professionals can amplify good opportunities, while mitigating reputational risks.”
Zignal Labs Summit 2017 will include discussions on:
- Ways corporate communications professionals can use data science to cut through the noise and deliver the analyses and recommendations valued by C-suite leaders.
- How media intelligence can support data-driven decision making for crisis response, influencer identification, determining competitive share of voice and strategic planning.
- Centralizing communications and social intelligence infrastructure in a “Mission Control” model, an emerging - and likely enduring - trend in large enterprise companies.
- Future trends including artificial intelligence and deep learning and how these innovations will improve collaboration and decision making, and help predict the next crisis or opportunity.
This exclusive event is tailored for members of corporate communications, public relations, marketing, digital strategy, and public and government affairs teams. Learn more about Summit speakers, workshops, and request an invitation at:
www.zignallabs.com/summit.
About Zignal Labs
Zignal Labs turns media intelligence into a strategic asset for the world’s largest brands and enterprises. By analyzing the full media spectrum in realtime, Zignal’s centralized platform empowers corporate communications, marketing and executive teams to understand trends, pinpoint issues and make informed decisions. Headquartered in San Francisco with offices throughout the country, Zignal serves customers around the world including Airbnb, Citrix, IBM, PepsiCo, Speaker of the House Paul Ryan, The Sacramento Kings, Brunswick Group and FleishmanHillard. To learn more, visit: www.zignallabs.com.