Lift Appoints Leading Public Affairs Strategist to Advisory Board; Engages Provinces With Education Mandate

TORONTO, ON--(Marketwired - June 16, 2017) - Lift Co. Ltd. ("Lift", or the "Company") is pleased to announce the appointment of leading strategist Will Stewart to the Company's advisory board.

"I am very pleased that Will has decided to join our advisory board," says Matei Olaru, CEO of Lift. "With almost 20 years' experience in public affairs across Canada and beyond, Will brings a unique perspective to the Company at a pivotal time in the industry," he added.

Over the span of his career, Stewart has served as chief of staff to a cabinet minister and strategic advisor to a trade association. He is a regular commentator on public affairs, appearing on TV, radio and in print. Stewart has been awarded the Queen's Diamond Jubilee Medal for his contributions to Canadian public policy and has been named a top lobbyist in Canada for seven consecutive years. Will is currently a managing principal at Navigator and is joining Lift after being active in the cannabis industry since its formative years.

"I am incredibly proud and grateful to Matei and the entire team at Lift for asking me to join the advisory board. Every person I have met at the company is driven by that same passion to help elevate the cannabis industry through trusted information and education," Stewart said. "It's really exciting to be working in this capacity with Lift as they solidify their position as leaders in Canada for this sector," he added.

Education Mandate

The Company is also pleased to announce it has begun the process of engaging provinces and territories for the development of a front-line sales agent training and certification program. "Provinces want to ensure that retail staff are trained to provide standardized messaging in order to cultivate a responsible and informed consumer," said Olaru. "We're excited for Will to help steer this project."

Lift will leverage information from its robust data set, clinic chain and industry network to create custom self-guided certification programs for front-line staff in provinces starting to develop a retail distribution model for cannabis.

About Lift

Lift (lift.co) is Canada's leading cannabis media and technology platform. Through its cross-national events, the industry's leading publications, and lift.co -- the largest database of medical cannabis products, reviews and patients in Canada -- Lift is the voice of Canada's cannabis industry.