HASBROUCK HEIGHTS, N.J., June 26, 2017 (GLOBE NEWSWIRE) -- One year after the launch of Demand Gen Report’s ABM In Action, an interactive, digital magazine focused on account-based marketing (ABM), the company has announced the publication’s expansion to a full-service website dedicated to meet the demand for in-depth news and trend articles on ABM strategy.
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As the only information source directly focused on this rapidly emerging business strategy, ABM In Action has quickly become the go-to source for cutting through the hype and getting real world perspective from actual practitioners. Online views have reached 60,000, prompting the brand expansion. The redesigned website will include a broad menu of case studies around core topics, such as:
• Messaging;
• Advertising;
• Measurement; and
• Orchestration.
“Interest in ABM has exploded over the past 24 months, but B2B practitioners are struggling to balance the hype factor and are looking for real examples they can learn from,” said Andrew Gaffney, President of G3 Communications (parent company of Demand Gen Report and ABM In Action) and Editorial Director of Demand Gen Report. “We have quickly established a library of real world case studies and built a community of leaders in the space. The expanded website and coverage will only accelerate that.”
In addition to the publication, ABM in Action also hosted its first event this past February. ABM in Action Live took place as part of the B2B Marketing Exchange in Scottsdale and featured 10 different case study presentations and actionable how-to sessions.
The expanded website will offer readers insightful case studies, snapshots of the latest research on ABM benchmarks and trends from SiriusDecisions, Forrester, ITSMA, TOPO and others, while adding more interactive elements, such as whiteboard videos and prescriptive thought leadership, insights, models and best practices from top analysts, speakers, consultants and agencies in the space.
“While the E-zine gave readers a digest of the latest case studies, research and perspective from top analysts in the space, the expanded website will allow readers to easily search through our library of more than 30 case studies of actual B2B practitioners sharing how they are approaching ABM—including companies such as SAP, Juniper Networks and CenturyLink,” Gaffney adds.
Professionals interested in learning more can visit www.abminaction.com for a look at the new and improved website and the latest issue of ABM In Action.
About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.
About The 2017 B2B Marketing Exchange
Hosted by Demand Gen Report and ABM In Action, the B2B Marketing Exchange is a multi-day educational event focused on improving B2B marketing and sales strategies and results. The event includes four targeted educational tracks: ABM In Action Live, B2B Content2Conversion Conference, Demand Gen Summit and Sales Impact Summit
About G3 Communications
Founded in 2007, G3 Communications is a digital media firm specializing in B2B marketing. With an expertise in publishing content across traditional and emerging channels, G3’s brands include Demand Gen Report, ABM In Action, Retail TouchPoints, Channel Marketer Report, Marketing ID and Content4Demand. An end-to-end marketing firm, G3 Communications helps B2B organizations develop revenue-producing, comprehensive campaigns by providing content ideation, creation and distribution services. Its growing clientele includes: Oracle, Marketo, SAS, FIS, Citrix, NCR, HubSpot, Salesforce and a number of other B2B solution providers large and small.
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