Atari(R) Announces BLADE RUNNER 2049 Partnership With NECA and Audiowear, Launching Wearable Technology That Blurs the Line Between Fashion and Future

NEW YORK, NY--(Marketwired - July 20, 2017) - Atari® -- one of the world's most iconic consumer brands and interactive entertainment producers -- today announced a partnership with leading action figure and collectibles maker NECA to introduce wearable technology products for BLADE RUNNER 2049, the hotly anticipated sequel to the legendary Ridley Scott directed sci-fi movie, coming to theaters on October 6, 2017. The first wave of all-new Atari Speakerhats, powered by Audiowear, the technology company creating next-generation individual and social audio experiences, debuts today and will be joined this fall by a Limited-Edition BLADE RUNNER 2049 Atari Speakerhat.

The Speakerhat is a baseball-style cap with high-fidelity stereo speakers and microphone that can connect instantly to any Bluetooth-enabled device, enabling phone calls, audio/music, and voice control. The patented Speakerhat, combined with Social Synchronous Broadcast technology, will enable Multiplayer Mode: multiple Speakerhat users to simultaneously listen to a single audio stream in perfect synchronization, a fundamentally new social audio experience. Speakerhats have been precision-designed and engineered to the highest audio standards to deliver a unique and powerful experience to a range of active consumers, including gamers, outdoor and fitness enthusiasts, skaters, musicians, sports fans, tech early-adopters and many others.

"Atari has transcended its seminal gaming origins to become a true pop-culture lifestyle brand, but disruption remains deeply rooted in our DNA," said Atari Connect COO, Michael Arzt. "With the recent reveal of our Ataribox project and now with Speakerhats, we envision a full range of connected personal devices that live at society's intersection of entertainment, technology and social connectivity that legendary film worlds like BLADE RUNNER 2049 foretell. Our new products will speak to a whole new generation of Atari fans, while also honoring the decades of affection and devotion by our most loyal ones."

"BLADE RUNNER 2049 made a distinctive and memorable mark with its recent reveal trailer that skillfully captured and evolved the aesthetic presented in the classic original film. Atari was an enduring and essential element in the sequel filmmakers' world-building," said NECA COO, Joel Weinshanker. "The minute the new trailer hit, we started getting requests for Atari-branded BLADE RUNNER 2049 products and knew we'd need to partner with Atari to satisfy the countless joint fans of both franchises."

The Limited-Edition Atari BLADE RUNNER 2049 Speakerhat will ultimately be joined by a variety of Atari-branded lifestyle products such as high-tech wearables and apparel based on its popular IP, as well as various audio and gaming gadgets. To learn more about Atari Speakerhats and future Atari connected-lifestyle products, visit AtariLife.com. For more details and chances to win Atari Speakerhats, like us on Facebook at www.facebook.com/AtariLife, and follow us on Instagram and Twitter @AtariLife.

A full press kit with images is available here: http://uberstrategist.link/Atari-Speakerhat

ABOUT ATARI
Atari is an interactive entertainment production company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong® and RollerCoaster Tycoon®. Atari has offices in New York and Paris.

© 2017 Atari Interactive, Inc. All rights reserved. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc. All other trademarks are properties of their respective owners.

ABOUT NECA
NECA (National Entertainment Collectibles Association) is a leading creator and global distributor of licensed consumer products based on some of the world's most recognizable movies, video games, comic books, and pop culture. Featured licenses include major properties from Marvel and DC Comics, ALIEN, BLADE RUNNER 2049, GODZILLA, STAR TREK, TEENAGE MUTANT NINJA TURTLES, A CHRISTMAS STORY, "Weird Al" Yankovic, as well as major video game properties. The NECA group of companies includes game developer and publisher WizKids and urban vinyl icon Kidrobot.

ABOUT AUDIOWEAR
Based in Los Angeles, California, Audiowear Technology is creating next-generation individual and social audio experiences.

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