MENLO PARK, CA--(Marketwired - August 22, 2017) - Brand2Global Conference announced today three special conference sessions that feature innovation and agility success stories from what has come to be considered a very unlikely source -- large companies.
Each of the three feature sessions will be led by the company member who championed the initiative and will include the insights and inside knowledge that made it possible to bring their fresh ideas and powerful stories to life inside sometimes skeptical organizations:
PepsiCo Global Beverage Group - Keeping It Simple Is Complicated
Presented by: Bryant Ison | Sr. Director, Global Innovation
"Doing anything on a global scale can be pretty tricky -- dealing with varying consumer tastes and preferences combined with the regional whims of corporate leadership can make things near impossible. No matter how simple you try to make things, keeping it simple is very complicated. Why is that? Having developed and launched brands and campaigns across global markets for multiple Fortune 500 companies I think I have insights in how to outwit the barriers and get ideas successfully in the market."
Vistaprint - Reaching Global Audiences Through Storytelling
Presented by Leona Frank | Global Brand Manager
"Long held beliefs may tell us that not all brands can become storytellers and media publishers, but the reality is that this has become the only way for brands to stay relevant."
Microsoft - Making Positive Change Around The World
Presented by Susan Betts | Sr. Director, Microsoft Brand
"Why should global brands have to choose between profits or principles? I've long been attracted to brands that do good as part of their core DNA. Join me and my fellow panel participants to learn about how Special Olympics and Sequence are committed to building global brand propositions that foster equal societies where every person has access to opportunity."
These sessions are a great opportunity to see how the resources of large companies can be harnessed to drive change, innovate and build your brand and make a powerful difference -- with lessons that can be applied to businesses of any size. And these sessions are just part of the discussion at Brand2Global. This strategic event brings together CMOs, senior brand strategists, localization leaders, and key industry influencers while providing insight and discussion on how the global digital world is transforming the ways in which companies achieve global brand advantage.
If your company is interested in sponsorship opportunities, or to register to exhibit in the conference exhibition, please contact our Conference Manager Alex Bernet at alex@brand2global.com or by phone at +1.608.826.5001.
In addition, Registration for Brand2Global 2017 is now open. If you have questions or concerns about your Brand2Global registration, please contact Jill Nellis at jill@brand2global.com or by phone at +1.608.826.5001.
About Brand2Global: Brand2Global is an innovative conference which aims to give marketers the tools, access and resources to push global marketing strategy, elevate global brand awareness, and increase understanding of the evolving global digital media landscape. The 2017 Brand2Global Conference will be held on October 2-3 at the Quadrus Conference Center in Menlo Park, California. For more information, visit www.brand2global.com
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Contact Information:
CONTACT INFORMATION
Alex Bernet
Brand2Global Conference Manager
608-826-5001
