LOS ANGELES, Sept. 25, 2017 (GLOBE NEWSWIRE) -- Marketing Maven received a prestigious IMPACT Award for Social Media Campaign Integrated Strategy in recognition of its Simply Fit Board 21-Day Challenge social media entry for client Allstar Products Group at the Internet Marketing Association’s annual awards celebration held Sept. 29, 2017, at the Enclave in Las Vegas.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/25b88c32-2fd0-442d-8f02-823fc491ba87
"The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment as well as non-profits, government and education," said IMA Chairman Sinan Kanatsiz. "IMA is a unique resource for top professionals. Our fundamental goal is to build the leadership that will continue to drive this dynamic industry."
The Simply Fit Board 21-Day Challenge (https://www.simplyfit21.com/) was designed for Simply Fit Board users to kick-start their fitness goals in 2017. Due to the success of the four January 2017 challenges, 21-Day Challenges have continued from February 2017 to date. Alongside the 21-Day Challenge website, Facebook groups were created to build social communities for each challenge date and its participants. Only organic social media was used to promote the challenge, along with spokesperson trainer Rosalie Brown sharing details via her social profiles to secure submissions.
Marketing Maven exceeded the goal of 1,500 unique submissions, garnering 8,908 entries and 14,265,876 total impressions to date. Such a positive outcome with the first 21-Day Challenge that we hosted additional 21-Day Challenges for Simply Fit Board users to share with their friends and families. This encouraged additional product sales, with 43,000 product link clicks coming from the 21-Day Challenge. These challenges also resulted in a 28.66% fan increase on Simply Fit Board social media pages.
“This social media strategy stemmed from the need for user-generated content then accelerated into multiple 21-Day Challenges based on consumer demand. We are grateful to have Allstar Products Group as a client because they allow us to brainstorm then execute. The success of this campaign was due to collaboration and thoughtful execution. It is an honor to be recognized by the Internet Marketing Association at the IMPACT 17 event,” said Lindsey Carnett, CEO and president of Marketing Maven.
The IMPACT17 event also offered an extraordinary array of high-impact keynote presentations, breakout sessions and panels on topics across the spectrum of Internet marketing, Startup and Pitch Challenge, Women Leaders Group and a reception at the Intrigue ultra-lounge at Wynn Resort.
The Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide range of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.
For details on the Internet Marketing Association, visit www.imanetwork.org.
About the Internet Marketing Association
The IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org
About Marketing Maven
With offices in Los Angeles and New York, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients’ marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit www.MarketingMaven.com.
Brittany Galvan (310) 405-0346 brittany@marketingmaven.com