Melissa Launches Melissa Direct, Comprehensive Data Quality Site for Marketers

RANCHO SANTA MARGARITA, Calif., Feb. 07, 2018 (GLOBE NEWSWIRE) -- Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software. Marketers and data managers have flexible, easy access to data quality tools and services designed to enhance direct marketing, telemarketing, and email outreach for both consumer and business-to-business campaigns.

Melissa Direct allows marketers to simply drop in and access whatever combination of tools they require, connecting easily with real-time customer intelligence based on multisourced reference data. Services include:

• Business and consumer mailing lists and sales leads
• List hygiene including NCOALink® and deduping services
• Email, phone, and social media appends
• Consumer and business demographic appends and customer profiling
• Location and property information and mortgage appends
• Postal automation software for desktop or cloud
• Email lists and campaign management

“Melissa Direct is a simple way for marketers to access global intelligence tools and services that help grow a successful business. Our proven, data-driven strategies are now significantly more accessible – available to any business focused on streamlining and improving business operations, building customer relationships, and maximizing results and value of marketing campaigns,” said Greg Brown, vice president, marketing, Melissa.

Melissa Direct offers real-time counts, and immediate purchase and download of many popular business and consumer lists with a range of demographic and geographic filters. Additionally, users can upload a customer file for quick batch processing, including list hygiene and data append services. The newest product available online is Melissa Address Table – a unique database providing detailed information on all of the addresses in your target area – ideal for analytics, mapping, risk management, and logistics.

Melissa Direct can accommodate any size job, from updating and enriching small sales contact lists, to automated FTP requests for files of more than a billion records. Knowledgeable, friendly support for Melissa Direct is available at 1-800-800-Mail. To connect with members of Melissa’s global intelligence team, visit www.melissa.com or call 1-800-MELISSA.

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).