NEW YORK, Feb. 14, 2018 (GLOBE NEWSWIRE) -- Datorama, a leading global technology company, is empowering marketing professionals by helping them unify existing data silos to make sense of all their data assets. As marketers struggle to deliver performance, impact and establish customer loyalty, Datorama provides a marketing intelligence platform that leverages artificial intelligence (AI) to drive marketing’s return on investment (MROI) for its campaigns and programs.
“Although marketing budgets were increasing over the past several years, that trend relented in 2017 and has the potential to recede in 2018,” said Leah Pope, CMO, Datorama. “According to Gartner’s latest CMO spend survey, it is clear that marketers are being asked to make every single dollar count. This means that CMOs are going to have to make smarter, data-driven decisions to deliver much-needed ROI while staying ahead of their competitors.”
A first-mover approach
Datorama’s Software-as-a-Service- (SaaS) based platform represents a first-mover approach through the integration of all a businesses’ marketing data, which is transformed into actionable marketing intelligence. Customers using the Datorama platform obtain a single source of truth to power better decision making and collaboration.
The urgency for the types of marketing-specific solutions Datorama provides has been a significant driver of increasing customer adoption, with many enterprises, agencies and publishers selecting Datorama as their marketing intelligence platform of choice. Marketers are now relying on Datorama to connect marketing performance, outcomes and investments across all channels, programs and stakeholders.
This development follows Datorama being named a Deloitte 2017 Technology Fast 500™ award winner in both North America and EMEA where Datorama placed 35th and 18th, respectively.
Rapid growth fuels increase in headcount and multiple, global office expansions
Growing in parallel with Datorama’s install base is the company’s headcount, which is anticipated to increase by 50 percent in 2018. This translates into multiple, global office expansions.
Datorama’s EMEA team will benefit from two all-new offices. The Tel Aviv location — home to the company’s Research & Development (R&D) Center of Excellence — has moved into Alon Towers and now occupies two floors, which amounts to 30,000 square feet and space for up to 250 Datoramans. The company’s EMEA headquarters, based in London, has also moved to the city’s historic Farringdon neighborhood and will boast 3,500 square feet of office space. In addition, the EMEA team started 2018 with the official launch of Datorama’s presence in Italy.
Rapid growth in the APAC region has driven the need for larger accommodations in Tokyo. Located in the Ōtemachi district, Datorama Japan will now be able to support up to 40 team members.
“2018 is going to be a pivotal year for cutting-edge enterprises, agencies, publishers, and platforms as board room pressure hits a fever pitch and expectations surrounding marketing mandates become exhausted,” said Ran Sarig, CEO and Co-founder, Datorama. “We believe this has set the stage for more marketers to take control of all their data, embrace a holistic approach to its management, and take action on that information in real time. As marketing leaders become the main source of growth for their businesses, Datorama is excited to help shepherd this change.”
About Datorama
Datorama is a global technology company providing the leading Marketing Intelligence solution for data-driven enterprises, agencies, publishers, and platforms. Datorama’s artificial intelligence- (AI) powered, Software-as-a-Service (SaaS) platform gives marketers the ability to centralize all of their data into one single source of truth. This automates reporting across channels and campaigns, and provides marketers with a seamless, always-on optimization capability across every performance, impact, and customer loyalty key performance indicator (KPI). Datorama’s best-in-breed combination of end-to-end data management, data visualization, automated insights, and activations empower marketers to become an engine of growth for their respective business.
Datorama powers Marketing Intelligence for thousands of cutting-edge marketing organizations, including: IBM, Foursquare, Ticketmaster, Pernod Ricard and Publicis Media. Datorama was recently named to the 2017 Deloitte Technology Fast 500 as the 35th fastest growing company in North America, and was identified as a 2016 Gartner Cool Vendor in Data-driven Marketing. To learn more about Datorama, please visit: https://datorama.com/.