LOS ANGELES, CA , March 13, 2018 (GLOBE NEWSWIRE) -- Reign Sapphire Corp. (OTCQB: RGNP) ("Reign" or the "Company"), a direct-to-consumer, custom and branded jewelry company, is pleased to provide an update on one of its four core business units, as well as the performance of its revamped marketing strategy and expectations for 2018.
ION Collection by Jen Selter
We are optimistic about the potential for the recently launched ION Collection by Jen Selter, a product initiative targeting the growing athleisure jewelry market, one we have determined to be untapped by our current initiatives. Pre-sale interest was/. encouraging and we feel ION Collection has potential to expand sales.
We recently announced an agreement with StarShop to promote ION Collection by Jen Selter. StarShop is a pioneering celebrity-driven mobile commerce application launched through a collaboration between Sprint® and its Pinsight Media+® subsidiary. Per the terms of the marketing agreement, Reign will collaborate with StarShop to promote the ION Collection to a target audience of millennial and Instagram-savvy consumers.
Much of our efforts in January and February of 2018 have been focused on integrating our brands into our centralized operations to achieve scale and allow greater ROI on marketing and advertising, key drivers, due to our direct-to-consumer model.
A key factor in our sales success is the growth of our social media following, which is now over 200,000 Facebook and Instagram followers across our brands.
We continue to see improved ROI in email campaigns and digital advertising, which is critical to our overall marketing plan.
Strategic Marketing Optimization
In 2017 we began refining our marketing strategies to accelerate sales growth and restructure our sales strategy to improve profitability. Thus far in 2018, revenues are starting to resume growth and gross margins continue to improve year-over-year. We believe this is an indication of traction from the modifications we have made to our marketing strategy as well as new sales initiatives.
Summary
Initiatives in January and February of 2018, whilst primarily operational in nature, are starting to take effect, as demonstrated by financial performance and a number of improving sales and marketing metrics.
Due to the effects of these and other planned initiatives, we anticipate continued improvement in sales and profitability in 2018.
We welcome inquiries from shareholders and members of the investment community. Info@ReignSC.com or (213) 457-3772.
About Reign Sapphire Corp.
Reign Brands operates through four key divisions: Reign Sapphires, which offers ethically produced, millennial-targeted sapphire jewelry; Coordinates Collection, a provider of custom jewelry inscribed with location coordinates to commemorate life’s special moments; and Le Bloc, which offers classic customized jewelry and the athleisure jewelry brand, ION Collection by Jen Selter. Our portfolio also includes Reign Ventures, a joint-venture platform for investment and development of jewelry technology-related products; and Reign Blockchain to authenticate sapphires as conflict-free. Entries on the digital record can include attributes for each sapphire including the color, carat and certificate number.
For more information visit www.ReignSC.com
Forward Looking Statements
This press release includes "forward-looking statements" within the meaning of the U.S. federal securities laws, which statements may include information regarding the plans, intentions, expectations, future financial performance, or future operating performance of Reign Sapphire Corporation ("Reign" or the "Company"). Forward-looking statements are based on the expectations, estimates, or projections of the Company's management as of the date of this press release. Although Reign's management believes these expectations, estimates, or projections to be reasonable as of the date of this presentation, forward-looking statements are inherently subject to significant business risks, economic and competitive uncertainties, or other contingencies, which could cause the Company's actual results or performance to differ materially from what may be expressed or implied in the forward-looking statements. Important factors that could cause Reign's actual results or performance to differ materially from the forward-looking statements include those set forth in the "Risk Factors" sections in the Company's filings with the Securities and Exchange Commission, including the risks set forth in the company's Annual Report on Form 10-K for the year ended December 31, 2016, which is available for viewing on the SEC's EDGAR website. These forward-looking statements speak only as of the date of this press release and, except as required by law, Reign specifically disclaims any obligation to update these forward-looking statements, even if new information becomes available in the future.