MINNEAPOLIS, March 20, 2018 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive digital commerce company (evine.com), today announced that it is partnering with Cosmopolitan during a special two-hour episode of “Evine After Dark” on March 23. United in empowering women (and men) to explore their intimacy and relationships in a safe and comfortable environment, Evine and Cosmo will deliver fans a unique shopping experience. Faye Brennan—Cosmopolitan’s deputy editor and sex & relationships expert who travels nationally and internationally to discover new intimate products and edits over 20 pages of Cosmo’s sexiest stories each month—will bring the pages of Cosmo to life as “Evine After Dark’s” special guest.
“We promised to deliver a groundbreaking second season of ‘Evine After Dark,’ and are thrilled to combine forces with Cosmopolitan—the number one women’s magazine,” said Nicole Ostoya, chief marketing officer at Evine. “Adding Cosmo’s Faye Brennan to the lineup will bring a new, fiercely-entertaining component to the show as she lights up the room with inspiring messages and provides viewers with tangible ways to increase their confidence in the boudoir.”
“As deputy editor of Cosmo, I have one goal—empowering women to own who they are and be who they want to be,” said Brennan. “It’s absolutely thrilling to have the opportunity to partner with Evine and ‘After Dark’ to connect directly with women through live television. Being aligned with such a positive and empowering production is truly exhilarating and I’m so excited to get to know the Evine viewers and share this journey with them.”
The March 23 episode of “Evine After Dark” will be themed “As Seen in Cosmo” and will feature a variety of products from the pages of the magazine. In addition, Brennan will share content from the April issue of Cosmo, including results from their reader quiz, Secrets of Forever Couples, Turn Up the Heat bedroom tips, and more. Brennan will also provide viewers with a sneak peek into Cosmo’s May editorial, including 56 of Cosmo’s best sex secrets and the magazine’s official 2018 dating dictionary. Fans will get exclusive insider access to Brennan, where they’ll hear firsthand what it’s like to be a sex and relationships editor during a Facebook Live before the show at 11:00pm ET March 22.
In addition to exclusive content, viewers and online shoppers will be offered a special subscription offer to Cosmopolitan. Of the collaboration, VP of Hearst Consumer Engagement Michelle Spinale says, “We are always looking for aligned partners to grow our audience, and Evine’s After Dark presented an interesting opportunity to tap into a loyal fan base. We hope to grow this into a regularly-occurring event.”
Viewers are invited to watch the “Evine After Dark” and Cosmopolitan special March 23 at 1:00am ET via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.
For more information on “Evine After Dark,” visit www.evine.com/AfterDark. For more information on Evine, visit www.evine.com.
About Evine
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million cable and satellite television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.
About After Dark
“Evine After Dark" is an artfully empowering place for shoppers to explore fun and flirty intimacy items from the privacy of their own home. It is the first-ever after hours show dedicated to helping women and men experience more pleasure in the boudoir. The show reinforces confidence by providing an environment that is inclusive, safe to ask questions, educational and downright fun - because, it's never too late for sexy.
About Cosmopolitan
Cosmopolitan is the best-selling young women's magazine in the U.S. and the largest young women’s media brand in the world. It’s a bible for fun, fearless females that reaches more than 20 million readers a month. The 2018 ASME Award winner delivers the latest news on men and love, work and money, fashion and beauty, health, self-improvement and entertainment. Cosmopolitan.com reaches an average of 34 million unique users each month, in addition to boasting 6.6 million Facebook fans, 1.4 million Twitter followers, 1.1 million Instagram followers and nearly 2.5 million daily Snapchat Discover readers. With 25 titles in the U.S., Hearst is the largest publisher of monthly magazines with a total paid circulation of over 36 million (AAM 1H 2017). Hearst Magazines’ print and digital assets reach nearly 137 million readers and site visitors each month–more than two-thirds of all women and millennial women in the country (source: 2017 comScore Multi-Platform/MRI 09-17/S17).
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Contact:
Media:
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Investors:
Michael Porter
Evine
mporter@evine.com
(952) 943-6517