PULSE WILL BE ABLE TO RECORD AN INCREMENTAL $800 THOUSAND IN ANNUAL REVENUES WHICH IS A 40% IMPROVEMENT OVER LAST YEARS TOTAL PRODUCT SALES
THIS GAIN IS OVER AND ABOVE THE $2 MILLION ESTIMATED SALES ANNOUNCED EARLIER FOR NATURAL CABANA® COCONUT WATERS IN MAINLAND CHINA
DENVER, March 22, 2018 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation ("Pulse") (OTC:PLSB) announced today that it has acquired international distribution for its Natural Cabana® Lemonades & Limeades in the Republic of China (Taiwan) through their new USA based distribution partner, Better4U Food & Beverage, Inc.
Better4U has distribution in Taiwan and consumer demand for over 6,500 cases per month worth at least $200K per quarter in additional net revenues for Pulse. In this partnership, Better4U pays for the product up front which eliminates the credit risks for Pulse. At Pulse’s current revenue run rate, this provides a 40% improvement in annual sales which is in addition to the gains in sales estimated for Natural Cabana® Coconut Waters that was announced earlier this month.
Robert E. Yates, CEO of Pulse, said, “We are pleased to be able to offer our products in Taiwan where our partners are currently building retail storefronts that will offer our products for sale. Our partners have comprehensive consumer goods distribution relationships in the Republic of China and we are pleased to have be introduced to a population base of over 23.6 million new consumers that will have an opportunity to taste our Natural Cabana® Lemonades & Limeades.”
“Pictures contained in this press release show two of the storefronts (under construction) that will offer our products for sale.”
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Mr. Yates continued, “This arrangement makes a lot of sense for Pulse. We have no distribution costs or credit risks in this business model. We collect from the customers in Taiwan, reimburse Better4U for their cash outlays and record the entire transaction in Pulse’s books. Our partner is responsible for paying for the manufacturing up front as well as transit costs.”
About Pulse Beverage Corporation:
Pulse Beverage Corporation ("Pulse") is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.
For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com. Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan at https://www.facebook.com/PulseBeverageCorporation.
Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.