Charlotte, NC, April 12, 2018 (GLOBE NEWSWIRE) -- Girls on the Run International is excited to announce a new partnership with All Pro®, a GOLDTOE® brand. As the exclusive 2018 sock partner for the Girls on the Run, All Pro®, sold throughout the U.S., will provide marketing and financial resources to help the organization move closer to its goal of serving two million girls by 2021.
“We are thrilled to partner with All Pro®,” said Theresa Miller, chief engagement officer for Girls on the Run International. “Working with All Pro® provides an opportunity for Girls on the Run to connect with a larger audience, ultimately enabling us to impact the lives of more girls throughout the U.S.”
This spring, All Pro® will engage with participants, coaches, parents, guardians, and community members at Girls on the Run 5K events. Additionally, this summer, All Pro® will release and highlight a specialty 5K sock which will feature Girls on the Run, driving increased brand awareness of the organization. A portion of specialty sock sales will support Girls on the Run International in providing resources and additional programming to its network of over 200 local councils. “All Pro® is designed for women by women, with the comfort and durability to match her strength,” said Chris Fralish, Director of Marketing for GOLDTOE® brands. “We are excited to partner with Girls on the Run and support its mission to inspire joy, health, and confidence through physical activity. The All Pro® brand of athletic socks will be an excellent complement to their mission.”
About Girls on the Run
Girls on the Run is a physical activity-based positive youth development (PYD) program that is designed to enhance girls’ social, psychological and physical skills and behaviors to successfully navigate life experiences. The program’s evidence-based curriculum places an emphasis on developing competence, confidence, connection, character, caring, and contribution in young girls through lessons that incorporate running and other physical activities. The life skills curriculum is delivered by caring and competent coaches who are trained to teach lessons as intended. Girls on the Run, a non-profit organization with councils in all 50 states and the District of Columbia, has served over 1.4 million girls since its inception in 1996.
About All Pro
All Pro® by GOLDTOE® athletic socks are designed to enhance a female athlete’s performance with maximum comfort, durability and fit. All Pro® offers performance to meet her athletic needs with technologies such as Ultralight weight, Strategic Cushioning, Maxspun® and AquaFx®.
All Pro® and GOLDTOE® are owned by Gildan, a leading supplier of quality branded basic family apparel, including T-shirts, fleece, sport shirts, socks and underwear, which sells its products under a diversified portfolio of Company-owned brands, including Gildan®, American Apparel®, Comfort Colors®, Gildan® Hammer™, Gold Toe®, Anvil®, Alstyle®, Secret®, Silks®, Kushyfoot®, Secret Silky®, Therapy Plus™, Peds® and MediPeds®. Learn more at www.gildancorp.com.