NEW YORK, April 30, 2018 (GLOBE NEWSWIRE) -- The global mobile advertising market is expected to grow significantly from USD 141.7 Billion in 2017 to USD 531.0 Billion in 2024 at a CAGR of 20.9% during the forecast period. Factors driving the market are increasing number of mobile device penetration, rising number of mobile internet users, and growing popularity of e-commerce and m-commerce platform. Moreover, the age-group specific mobile advertising and increasing awareness of the consumer is further propelling the growth of the market.
Mobile advertising is the way of communication to transfer digital advertisement of products or services to the mobile devices users. It offers wide range of advertisements based on persons’ demography, buying behavior, consumer history, age-group, and interest to cover mass audience identified by mobile networks. Moreover, it is convenient, cost effective, and highly targeted way of communication towards specific group of mobile users.
Search advertising segment is expected to hold the major share during the forecast period
The mobile advertising deals in effective and smart marketing campaign, now advertisers can easily identify and target their clients based on their buying behavior and pattern to increase their sales. Thus, the search advertising segment is expected to hold the major share during the forecast period owing to increasing internet usage through phone and growing m-commerce platform.
Mobile Advertising Market - Regional insight
North America is expected to be the largest market for mobile advertising followed by Europe during the forecast period owing to the presence of key players and developed infrastructure to support e-commerce and m-commerce platform. Asia-Pacific (APAC) region is anticipated to witness a highest CAGR over the forecasted period owing to adoption of e-commerce and m-commerce platform, increasing internet penetration rate, and increasing disposable income in developing economies in this region.
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Key findings from the report:
- The global mobile advertising market is expected to witness CAGR of 20.9% by 2024
- Based on types, search advertising segment is expected to hold the major share during the forecast period owing to increasing internet usage through phone
- On the basis of devices, smartphones segment is expected to hold the major market share during the forecast period owing to growing m-commerce platform
- Based on industry vertical, the fast moving consumer goods (FMCG) sector is expected to witness fastest growth rate during the forecast period owing to increase in e-commerce platform and rising disposable income in developing economies.
- Asia-Pacific (APAC) region is anticipated to witness a highest CAGR over the forecasted period owing to adoption of e-commerce and m-commerce platform, increasing internet penetration rate, and increasing disposable income in developing economies in this region.
- Some of the major players operating in the biosensors market include Twitter; Pandora Media, Inc.; Amobee, Inc.; APPLOVIN; Avazu Inc.; Chartboost; Facebook Inc.; Flurry, Inc.; Google Inc.; InMobi, and Smaato Inc.
The report segments the global mobile advertisings market on the basis of types, devices, solution, industry vertical, and region.
By Types
- Display Advertising
- In-Game Advertising
- Search Advertising
- In-App Advertising
- Others
By Devices
- Smartphones
- Tablets
- Digital Cameras
- Feature-phones
- Others
By Solution
- Content Delivery Solutions
- Analytics Solutions
- Mobile Proximity Solutions
- Mobile Proximity Solutions
- Advertisement Campaign Solutions
- Integrated Solutions
- Others
By Industry Vertical
- Fast Moving Consumer Goods (FMCG) Sector
- Media and Entertainment Sector
- Banking, Financial Services and Insurance (BFSI)
- Healthcare Sector
- Telecommunication & IT Sector
- Others
By Region
- North America
- Europe
- Asia-Pacific (APAC)
- Rest of the World (RoW)
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