HERSHEY, Pa., May 25, 2018 (GLOBE NEWSWIRE) -- This week, The Hershey Company announced a partnership with global soccer sensation, Christian Pulisic. A native of Hershey, Pa., Pulisic plays as an attacking midfielder for German club Borussia Dortmund and the United States national team.
To kick off the new partnership, the company hosted Pulisic at Hershey’s Chocolate World in Times Square on Thursday, May 24, where Pulisic helped celebrate the launch of Reese’s Outrageous bars. Pulisic, one of the world’s most renowned athletes, joined forces with the latest sensation from the Reese’s brand, the company’s top brand and also his favorite candy, to continue the hype over this one-of-a kind new product.
As part of the new product launch, the Reese’s brand is surprising fans with outrageous gifts and experiences as a celebration of their passion for the brand. The Hershey Company and Reese’s brand presented Pulisic with an “outrageous” pair of Reese’s Outrageous-inspired cleats, made by renowned, custom shoe designer, The Shoe Surgeon. The cleats are a take on Pulisic’s iconic orange Nike Mercurial Vapor 360s and are Reese-ified by having them drip with chocolate and Reese’s Pieces designs. The cleats, not available for sale, are one of only eleven pairs made to commemorate this partnership and the launch of the new Reese’s Outrageous bar.
“It’s not very often that a superstar hails from your own backyard. We’re thrilled to have the opportunity to welcome Christian to the Hershey team and look forward to our partnership and following his illustrious career both on and off the field,” said Suzanne Jones, vice president of the Hershey Experience.
“Growing up in Hershey, the company, its brands and the people have been something I’ve always admired,” said Pulisic. “It’s a dream come true to partner with Hershey. I literally feel as happy as a kid in a candy store!”
This is just the first initiative from the overall company partnership with Pulisic.
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About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.
About Christian Pulisic
Christian Pulisic was born and raised in Hershey, Pennsylvania. In 2017 he was named US Mens National Team Player of the Year. He is the first player ever to be named the US Young Player of the Year and the Men’s National Team (senior) Player of the Year in successive years. Christian is also the youngest US player ever to appear in, and to score in, a World Cup Qualifier. He plays Club Soccer for Borussia Dortmund in the Germany Bundesliga, where he has become the youngest American to win a major Club trophy in Europe. In 2017 TIME magazine named him as one of the World’s Most Influential Teens of 2017.
Contact:
The Hershey Company
Anna Lingeris | 717.649.7214 | alingeris@hersheys.com
Ketchum Public Relations
James Talamo | 202.835.9460| james.talamo@ketchum.com
Photos accompanying this announcement are available at
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