NEW YORK, May 30, 2018 (GLOBE NEWSWIRE) -- Dry shampoo refers to the shampoo, which reduces hair greasing and cleans hair without the need for water. Dry shampoo is generally available in two forms - powder and aerosol spray. It absorbs oil present on the scalp and hair. Dry shampoo makes hair look shiny and fresh when applied in sufficient quantity. The global dry shampoo market size is projected to cross $2.0 billion by 2023, growing at a CAGR of 6.1% during the forecast period. The global dry shampoo market is mainly driven by changing consumer preferences toward natural and organic hair care products. Due to the same, many natural and organic variants of dry shampoo have surfaced, which are attracting large number of consumers.
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The global shampoo consumers, especially those in the developed countries, have been giving up traditional methods of hair care, including the usage of shampoo. Hair health has been emerging as one of the prime concerns for the fashion-conscious consumers, as they have been using several chemical products that cause damage to hair. Unlike regular shampoos that strip away sebum (a hair secretion), dry shampoos soak it up. Additionally, dry shampoo in its hair cleaning process retains oil that is good for hair. These factors have been drawing attention not only of the regular shampoo users, but also of hair stylists and hair care experts. This paradigm shift is further spreading with increasing awareness about the benefits of dry shampoo, which is consequently driving the global dry shampoo market.
The global dry shampoo market is moderately competitive. The players in the market are developing a new marketing and distribution approach to offer dry shampoo. With the declining growth rate of the normal shampoo market, the shampoo manufacturers have started to increase the brand communication of their dry version with consumers, to retain them. The players in the dry shampoo industry are offering innovative products such as tinted dry shampoo and glitter dry shampoo.
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Some of the key players in the global dry shampoo market are Procter & Gamble, L’Oréal, Batiste, Henkel, Shiseido, Klorane and Sephora.
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