NEW YORK, June 28, 2018 (GLOBE NEWSWIRE) -- Horizon Media, a leader in the performance-driven application of data and marketing insights, announced today that it had been awarded Agency of Record (AOR) media duties for Burlington Stores, an iconic national off-price retailer with more than 640 stores in 45 states and Puerto Rico. Horizon Media’s trade and barter partner, Evergreen Trading, was a strategic partner in the pitch process and has been awarded the trade portion of the business, effective in Q4 2018.
The announcement comes after a lengthy competitive review that challenged agencies to bring an ROI mindset and optimize marketing and campaign performance across the entire Burlington business. Horizon differentiated itself throughout the process by leveraging its innovative retail expertise, by demonstrating a unique perspective on how best to leverage data continuously throughout the consumer journey, and by driving improved business outcomes through the application of proprietary processes and platforms.
“Burlington has been one of the few strong performers in the retail category,” said Jake Phillips, SVP Managing Director, Horizon Media. “They were looking for an innovative approach to further differentiate the brand and a compelling value proposition. From the first meeting, we showed a great willingness to collaborate and be flexible to their needs. We showed a deep understanding of their consumer, how to reach and engage with them more effectively, and we demonstrated that advanced measurement and analytics was core to our DNA.”
“We are excited to work with Horizon to continue to reach our target customer where she is spending time across the entire media landscape. Horizon has the right blend of negotiating savvy and analytic tools to help us continue to make progress growing our brand,” said Bart Sichel, Burlington’s Executive Vice President and Chief Marketing Officer.
The award of the Burlington business continues Horizon’s winning momentum that has seen the agency most recently add the prestigious UnitedHealth Group business, the TriState Honda Dealer and the ADT accounts, and that saw Horizon win one of the largest account gains of 2017 with the Sprint and Boost Mobile business. Horizon is now in its tenth year of double-digit growth, and incredible run that has seen the agency climb steadily up the agency ranks where it is now recognized as the second largest media agency in the US by client billings (Source: COMvergence Agency Report, May 2018).
About Horizon Media
Horizon Media, Inc. is a global leader in the performance-driven application of data and marketing insights and the second largest media agency in the US (Source: COMvergence Agency Report, May 2018). The company was founded in 1989, is headquartered in New York with offices in Los Angeles and Toronto. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been recognized as U.S. Media Agency of the Year by Adweek and AdAge, and Independent Media Agency of the Year by Mediapost. Renowned for its incredible culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Bill Koenigsberg served as the Chairman of the 4A’s Board of Directors from 2014 to 2017, and currently serves as Vice Chair of the 4A’s Board of Directors. Bill was the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry’s leading trade association. Horizon Media is the second largest US media agency (COMvergence Agency Report 2018), with estimated billings of $8 billion and over 2,000 employees.
About Burlington Stores, Inc.
Burlington Stores, Inc., headquartered in New Jersey, is a nationally recognized off-price retailer with Fiscal 2017 revenue of $6.1 billion. The Company is a Fortune 500 company and its common stock is traded on the New York Stock Exchange under the ticker symbol “BURL.” The Company operated 647 stores as of the end of the first quarter of Fiscal 2018, inclusive of an internet store, in 45 states and Puerto Rico, principally under the name Burlington Stores. The Company’s stores offer an extensive selection of in-season, fashion-focused merchandise at up to 65% off other retailers' prices every day, including women’s ready-to-wear apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home and coats.
For more information about the Company, visit www.burlington.com.
For further information please contact
Horizon Media
Kaya Lobaczewski
(212) 220-2102
klobaczewski@horizonmedia.com