Fort Lauderdale, Florida, July 16, 2018 (GLOBE NEWSWIRE) -- From a one-bay body shop in Hollywood, Florida to a multi-location truck dealership serving the entire Southern Florida region, the Palm Truck Centers team has been busy in the years since founder and chairman Victor Weiger started the company in 1965.
Originally from the Midwest, Victor learned the trade from his father and has now passed it onto his own children, all three of whom help run the company today. His son David Weiger has taken on the role of President, his daughter Debbie Demers serves as Vice President, and his daughter Diana Weiger is the Marketing and Business Development Manager. Diana, who started working for her father’s company as a teenager, says that the company employed only about twenty people when she started. They now have over 120 employees, across five dealership locations.
The Palm Truck Centers team is centered around customer service, with the company mission stating in part: “The customer is our number one concern. Without our customers, we would not exist…our goal is for each and every employee to put forth that extra effort and provide first-class service, so that customers get the satisfaction they deserve.” A large part of serving customers means accommodating their preferences, and in recent years customer preference for making truck purchases has been through digital marketing.
“People don’t come into the dealership anymore,” Diana Weiger explains. “And business owners aren’t sitting at their desks anymore, so the whole cold-call thing has gone out of style. Prospects are now looking for trucks, comparing trucks, and requesting quotes online – so if you don’t have a website, you can expect your dealership to see a drastic reduction in sales.”
Prior to the summer of 2017, Palm Truck Centers’ previous website was not meeting the team’s expectations. Weiger was determined to find a more competitive solution to get in front of prospects online, and she was introduced to Dealer Spike. The new web provider presented Palm Truck Centers with a whole new look for the website along with a package of additional marketing services. “The layout for the website was made so easy for us, and the back-end admin panel also made it simple to organize inventory,” Weiger says.
Not having a solid marketing plan in place, the Palm Truck Centers team agreed that Dealer Spike was the missing link they needed to help expand the dealership’s presence in Southern Florida. In just under one year, Palm Truck Centers has seen a huge jump in online leads between the two websites that Dealer Spike built for the dealership group. “Everything worked out even better than expected,” Weiger says.
The partnership goes beyond website leads – Palm Truck Centers also works with Dealer Spike for Search Engine Optimization (SEO), Search Engine Marketing (SEM), and digital marketing services including both social media and e-newsletters. “We didn’t want to have to do it ourselves – we just wanted to leave it to the professionals,” Weiger explains of her team’s choice to sign on for the additional services.
Partnering with Dealer Spike has saved the Palm Truck Centers team a lot of time and effort. “Prior to Dealer Spike I spent about ten to twelve hours per week working on the site,” she says. “It’s night and day compared to what we had before.” Weiger and her team members can focus on their work, knowing that the dealership’s online presence is in good hands.
Putting the customer first is something that Palm Truck Centers and Dealer Spike have in common. Weiger says that she has had a great experience with the customer service team at her dealership’s new web provider. “Anyone I’ve ever talked to at Dealer Spike is just a breath of fresh air,” Weiger says. “It’s a wonderful team to work with.”
About Palm Truck Centers
Founded in 1965 by Victor Weiger, five-location Palm Truck Centers is the result of years of hard work. Covering Southern Florida, the dealerships sell both new and pre-owned semi-trucks and also offer service, parts, collision repairs, and custom painting. “Excellence in Customer Service” is the foundation of the Palm Truck Centers business.
https://www.palmisuzutruck.com/
About Dealer Spike
Dealer Spike is focused on driving online leads and in-store sales for dealerships in eight industries. The company provides powerful and distinctive web solutions and tools to thousands of dealers worldwide. Dealer Spike’s expertise comes from real-world dealership experience and a passion for listening and responding to dealers’ needs.
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