NEW YORK, Sept. 12, 2018 (GLOBE NEWSWIRE) -- DAX, the world's largest digital audio advertising platform, created by Global, the UK-based Media & Entertainment group, today announced that it is the exclusive distribution and monetization partner for AMERICA 2.0, a new serial political drama.
Directed by J.S. Mayank (Someday, EMIT) and co-created by J.S. Mayank and David Carlyle (Ethereal Pondering of a Sightless Gaze), the podcast stars Emmy Award-winning and Oscar nominated actor Laurence Fishburne (The Matrix, Blackish) and Patrick J. Adams (Suits). The podcast’s six episodes, each ranging from 15 – 20 minutes in length, will be available for download on iTunes and other major podcast platforms from September 19.
The brand new scripted audio drama is both uplifting and unconventional. The serial is an original podcast from Global, with ADT Security and Geico signed up as its first advertisers.
AMERICA 2.0 joins hundreds of other podcasts distributed by DAX, the digital audio advertising platform which allows brands to advertise programmatically at scale. Advertisers that run campaigns through DAX have access to sophisticated insights which help brands better understand audiences around the world.
AMERICA 2.0 tells the story of Seth McGuire (Adams), a first term congressman who happens to be an idealist and profound optimist. Entangled in his first ever controversy, Seth finds himself unable to navigate D.C.’s treachery. His only hope comes from his big idea, which will be revealed in the show’s first episode.
“We’re seeing tremendous growth in the podcast space as more and more people are consuming serials through audio channels,” said Matt Cutair, CEO of DAX US. “AMERICA 2.0 has all of the ingredients to build a loyal following - a timely story with a stellar cast - making it a valuable investment for brands and sponsors looking to connect with audiences in new ways.”
“America needs optimism, and AMERICA 2.0 is a true alternative to much of the heavy content that is being produced in the entertainment space right now,” said Mayank. “Having a distribution partner like DAX, which has access to the largest, most nuanced and sophisticated audience in the US, is critical to the podcast’s success.”
In addition to Fishburne and Adams, the podcast features other high-profile talent, including Shanola Hampton (Shameless), Kate Walsh (Grey’s Anatomy), Ming-Na Wen (Agents of S.H.I.E.L.D.), Autumn Reeser (The OC), Jack Coleman (Heroes), Spencer Garrett (Insecure), Dana Bash (CNN Political Correspondent) and Steven Weber (Ballers).
About DAX:
DAX is the world’s largest digital audio advertising platform giving advertisers access to an audience of 160 million people worldwide. Publishers with inventory on DAX include SoundCloud, TuneIn, HowStuffWorks, Global’s Capital and Radio X and Bauer Media’s Kiss. DAX is the world’s most sophisticated digital audio advertising platform with unrivalled technical capabilities. DAX teams operate in the UK, US, France and Germany. DAX was developed and launched by Global, the Media & Entertainment group, in 2014.
About Global:
Global is one of the world’s leading Media & Entertainment groups and Europe’s largest radio company. With a portfolio of some of the largest and most respected media brands and music events, Global reaches 31 million people every week including 25 million on the radio alone. Global is the second biggest festival company in the UK. The company headquarters is in London’s iconic Leicester Square and Global has more than 1,600 people working at 32 broadcast centers and offices around the UK, the US and in France and Germany. Ashley Tabor OBE is Founder & Executive President, Stephen Miron is Group CEO, Richard Park is Group Executive Director & Director of Broadcasting and Lord Allen is Chairman. Tabor created Global in 2007.
www.global.com
@global
Media Contact:
Lee Regal
Lee.regal@digennaro-usa.com
(M) 908-433-5801
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/8e857a6e-8cf2-44f7-88c1-0f4bbcfa7dcf