Loyalty Live - World’s First Conference Dedicated to the Convergence of Loyalty Rewards and Blockchain Technology

Chicago, Illinois, Sept. 18, 2018 (GLOBE NEWSWIRE) -- Loyalty Live, an event focused on the convergence of loyalty and blockchain, will take place Oct. 16-18 2018 at the JW Marriott in Chicago. This event will bring together C-Suite executives and influencers from marketing, loyalty and blockchain. Attendees will learn how to leverage technology to improve points programs, operate programs at low cost and high security, develop a liquid value ecosystem, acquire more users, and increase value for customers.

"Loyalty Live will explore the use of various marketing technologies, including the impact of Blockchain technology on loyalty and rewards and how it can be leveraged to increase value for customers and enterprises alike," says Al Burgio, CEO of DigitalBits Foundation, which is a sponsor of the event. "Blockchain will rapidly disrupt the loyalty industry, already having gained traction outside the US and will quickly impact US brands and their customers' expectations."

Loyalty Live will will cover topics like; how blockchain technology can mitigate many challenges brands face when executing loyalty programs, merging blockchains with existing business systems, new tracking systems, lowering transaction fees, improving points liquidity and redemption, reducing consumer friction, and eliminating fraud. Confirmed speakers of Loyalty Live include:

                            • Al Burgio, Founder of DigitalBits
                            • Julie Lyle, Former CMO of Walmart
                            • Philip Shelper, Founder & CEO of Loyalty and Reward Co., Author of Blockchain Loyalty
                            • Nadine Rubin, Operations of RewardOps
                            • Manie Eager, CEO of DigitalFutures
                            • Bradley Rotter, Vice Chair of Rivetz
                            • Peter Nadimi, Senior Counsel, McDonald's Corporation

Attendees of Loyalty Live can also participate in Blockchain Bootcamp! The only event where blockchain beginners and seasoned loyalty marketers can learn the fundamentals of blockchain technology, cryptocurrency, and its impact on the future of loyalty and rewards.

More information including how to apply as a speaker, become a sponsor, or to purchase tickets please visit loyaltylive.com.

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About Loyalty Live

Loyalty Live supports the convergence of loyalty and blockchain - bringing together the biggest names and thought leaders from both worlds, for knowledge exchange and education. Attendees will be at the centre of this exciting evolution of the Loyalty and Rewards industry and the discussions on integrating blockchain solutions for all horizontals in the sector. To learn more, visit www.loyaltylive.com.