BOSTON, Sept. 18, 2018 (GLOBE NEWSWIRE) -- Leading influencer marketing platform Mavrck is announcing new capabilities for influencer collaboration on Pinterest as a result of the launch of Pinterest’s new influencer marketing program under the Pinterest Marketing Partner’s Content Marketing specialty. As an official Pinterest Marketing Partner, Mavrck will be able to better understand and measure how people interact with influencer-generated content on Pinterest. With more than 250 million people around the world using Pinterest to determine what to do or buy next, Pinterest is the visual discovery engine that every brand should be using in its influencer marketing efforts. The new API will make it easier for brands to collaborate with influencers and share performance metrics on the platform.
“We’re always looking for ways to help businesses extend their reach on Pinterest,” said David Temple, Head of Content and Creator Products, Pinterest. “We’re excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on third party platforms. Creators are essential to Pinterest and we’re thrilled to provide additional tools and resources for them to leverage as they build relationships with businesses.”
People turn to Pinterest actively looking for ideas to try and buy. 90% of Pinners say that Pinterest has helped them to make purchase decisions. And the best ideas come from innovative brands. With millions of people on Pinterest, there is a unique and timely opportunity for brands to reach consumers as they’re most open and receptive to new ideas. 97% of searches on Pinterest are unbranded, providing an opportunity for brands to win consumers at a crucial stage of the consumer journey. Mavrck’s mission is to help its customers win consumers by identifying the right influencers to best represent their brands to the millions of people on Pinterest with meaningful content.
“Pinterest’s new API enables us to look more deeply and accurately into Pinners’ behaviors, as well as the responses from people who interact with the content that those Pinners create,” said Lyle Stevens, Co-Founder & CEO, Mavrck. “Additionally, real-time analytics about Pin engagements--including views, close-ups, and click-throughs--will help us to better understand Pinners’ abilities to drive customer behaviors for brands. We’ll also be able to view, via the Mavrck platform, how interactions with a piece of creator-generated content have affected downstream behaviors such as views, likes, and eventually purchases. This will prove to be invaluable to brands looking to select and activate content creators on Pinterest.”
This is one of many innovative efforts made by Mavrck this year as it continues to lead the influencer marketing space. In July, Mavrck launched new fraud detection tools to help combat influencer fraud. The tools were designed to assess and indicate follower and engagement fraud to empower marketers to make informed decisions about influencers based on their risk tolerances. Mavrck was also recently named Best Influencer Marketing Platform by Digiday.
To learn more about Mavrck and the unique offerings that the platform provides, please visit www.mavrck.co.
About Mavrck
Mavrck is the leading all-in-one influencer marketing platform enabling companies such as P&G, Lindt Chocolate USA, and PepsiCo to harness the power of ideas people trust. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, marketers can take an automated and performance-based approach to influencer marketing.
Founded in 2014, Mavrck is headquartered in Boston, MA, with offices in Denver, CO, has 45 employees, and has raised $13.8M in venture capital. The platform has been recognized for its superior offering by the Shorty Awards and Retail TouchPoints’ Retail Innovator Awards, and was named Best Influencer Marketing Platform by Digiday in 2018.
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