EAB Pipeline Analytics relies on artificial intelligence and machine learning, insights from EAB’s more than 1.5 billion annual student interactions across virtually the entire domestic college-bound high school student population, and the firm’s extensive best practice research to produce more than just timely forecasts for enrollment leaders. The solution provides administrators and staff with the intelligence they need to adjust their student recruitment strategies immediately and seamlessly to create diverse classes, engage students with different academic profiles, or grow enrollments overall.
Moreover, in combination with EAB’s market-leading student success management system, Pipeline Analytics enables enrollment staff to identify students who will arrive on campus less likely to persist to sophomore year. Enrollment leaders can then help improve persistence by connecting those students to advisors even before school starts.
“Colleges and universities face an increasingly unpredictable enrollment environment, a decrease in the traditional college-going population in some areas of the country, heightened competition, and more students accessing higher education who are the first in their families to go to college. These changes bring intense challenges that are rendering traditional recruitment methods insufficient,” said Chris Marett, President, EAB Enrollment Services.
“Enrollment managers need an accurate picture of what their classes will look like, the tools to identify and influence right-fit students before it’s too late, and the ability to partner with the academy to improve student persistence.”
Many schools are looking to attract new student populations, such as students from different areas of the country or traditionally underrepresented demographics, to prevent enrollment shortfalls and increase various forms of diversity. Pipeline Analytics aggregates and analyzes previously siloed sources of students’ demographic and engagement data to determine the most effective content, channels, and timing to communicate with historically untapped or underserved groups of prospective students.
Pipeline Analytics complements EAB’s other enrollment intelligence offerings—Student Search Campaigns, Application Marketing, and Financial Aid Optimization—as well as the company’s student success portfolio to provide schools with a comprehensive, one-of-a-kind suite of connected student lifecycle support tools and services.
“What’s most exciting here is the ability to leverage the power of machine learning and artificial intelligence to provide schools a unique, data-driven leg-up in today’s increasingly difficult student recruitment environment. With the power of this exciting new capability, I am confident that our college and university partners will experience ever-greater enrollment success in the coming years,” Marett continued.
For more information on how schools are relying on enrollment intelligence to recruit students and remain competitive, check out the EAB white paper Frontiers in Enrollment Analytics: Three Emerging Priorities for Evidence-Based Enrollment Management.
About EAB
At EAB, our mission is to make education smarter and our communities stronger. We harness the collective power of more than 1,400 schools, colleges, and universities to uncover and apply proven practices and transformative insights. And since complex problems require multifaceted solutions, we work with each school differently to apply these insights through a customized blend of research, technology, and services. From kindergarten to college and beyond, EAB partners with education leaders, practitioners, and staff to accelerate progress and drive results across three key areas: enrollment management, student success, and institutional operations and strategy.