Cleveland, Ohio, Oct. 01, 2018 (GLOBE NEWSWIRE) -- Putting someone’s name in lights is a metaphor for being famous, and birthdays are the perfect time to treat your favorite people like a star. Roll out the red carpet to brighten their day with the brand-new Up In Lights™ collection. The latest card invention from American Greetings is sure to make it a banner birthday celebration.
All signs point to fun with new Up In Lights cards! Available now, each design features a photo of a whimsical character peeking out from inside the card. When the card is opened and a tab is pulled, the character lifts a sign above their head to reveal a message while a fun song and light show serenades the recipient. With upbeat music and celebratory messages, Up In Lights cards are sure to happy up any special day.
Designs in this brilliant collection include a French bulldog sharing wishes for a magnifique birthday, an adorable hamster that hopes your super-sweet birthday takes the cake, a “glamorpuss” cat wishing a stylish celebration, and a fiesta-ready Chihuahua.
“Up In Lights™ creates an impressive, theatrical experience to celebrate those extra-special people in your life,” said Carol Miller, vice president of corporate innovation at American Greetings. “The surprise of twinkling lights and cheerful music when the lovable animal character lifts the sign makes these cards as memorable as they are fun.”
This year marks the 10th anniversary of American Greetings Pipeline of Innovation! As the industry leader in greeting card inventions, we have proudly introduced 180 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.
Consumers can find Up In Lights™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, LinkedIn, Google+ and Instagram.
About American Greetings
As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company's major greeting card brands are American Greetings, Papyrus, Recycled Paper Greetings and Carlton Cards. AmericanGreetings.com lets consumers shop and buy paper cards, ecards, printables, party supplies and gift wrap — along with providing useful content that educates and inspires visitors to connect more meaningfully. The 112 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit www.americangreetings.com/corporate.
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