New York, NY, Nov. 27, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- PeerLogix, Inc. (OTCQB: LOGX), the audience discovery platform recognized as the standard in tracking Over-the-Top (“OTT”) data across Smart-TV, desktop and mobile, will now add its real-time and historical OTT viewership data to Eagle Alpha’s vast library of alternative data supplied to the buy-side investment community.
Increasingly, buy-side investment firms are seeking expert advice regarding how to integrate alternative data into their investment process. Eagle Alpha’s asset management clients include quantitative funds, discretionary hedge funds, traditional long only funds, sovereign wealth funds and private equity funds. The company is uniquely positioned to work with clients that are starting to integrate alternative data as well as sophisticated users that leverage Eagle Alpha to complement their in-house capabilities.
Alternative data is non-traditional data that is used in the investment process. Eagle Alpha has defined alternative data across 24 categories, including online search, social media, geo-location, mobile app usage. The partnership with PeerLogix adds unparalleled access to highly deterministic and actionable streaming TV and movie consumption habits of more than 180 million households, creating data sets that can easily be cross indexed against a myriad of demographic and preference-based categories.
Ray Colwell, PeerLogix CEO, explains, “In the world of alternative data, few categories are as sought after as media consumption habits. For us, making our proprietary OTT streaming viewership data available to buy-side investment firms looking for insights into the lucrative and fluid entertainment space was a no-brainer, and partnering with Eagle Alpha was the most direct way to provide the financial industry access to our unique data sets.”
Emmett Kilduff, CEO of Eagle Alpha, adds, “Our vision is to be the first choice for the asset managers looking for unique and valuable data libraries that will help them operate from the most informed and educated position possible. This partnership with PeerLogix, to add comprehensive OTT viewership data to our library, absolutely supports that vision.”
Buy-side investment firms interested in learning more about leveraging OTT viewership data for their internal uses should contact Eagle Alpha (info@eaglealpha.com).
About PeerLogix
PEERLOGIX is the go-to audience discovery platform for those advertisers hoping to make sense of the evolving OTT/streaming TV ecosystem. With a library of over 4 years of streaming video data and powered by a patent pending technology platform that collects and catalogs real-time OTT data – leveraging both licensed and publicly available databases to provide insights into consumer preferences, PEERLOGIX is able to deliver the entire spectrum of ‘cord cutters’ as targeted advertising audiences. www.peerlogix.com
About Eagle Alpha
Eagle Alpha was established in 2012 to provide the buyside with alternative data solutions. Eagle Alpha has developed four solutions for the buyside: Data Sourcing, Data Analytics, Bespoke Projects and Data Forum. On September 24th 2018 Eagle Alpha launched altdata.tv – it provides video interviews with thought leaders in the alternative data space.
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