Enterprise SaaS Technology Provider Delivers a Range of Services and Team of Specialists Dedicated to Creating, Growing, and Strengthening Digital Marketing Initiatives for Brands Worldwide
NEWPORT BEACH, CA, Jan. 02, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced the launch of The Journey Agency, a new division that provides agency services which empower enterprises to realize the full potential of their digital marketing campaigns. The Journey Agency offers a broad, consultative approach to strategy and execution including media buying, creative design, product positioning, content creation and a host of other tactics to support a brand’s digital marketing initiatives.
Journey by CAKE has long been the preferred marketing intelligence platform of choice among leading enterprise brands in the financial, mortgage, e-commerce, and other industries. An invaluable asset to organizations around the globe, the CAKE team has delivered on offering managed and professional services designed to maximize client investments in CAKE’s cloud-based solution that collects and analyzes cross-channel data. With the addition of The Journey Agency, CAKE enables marketers to leverage insights generated from CAKE’s technology and merge them seamlessly into overall marketing strategy and campaign execution.
“We are committed to our clients’ business needs first and foremost, and the creation of The Journey Agency allows us to focus on providing our clients with a sharper competitive edge,” said Santi Pierini, CAKE President and Chief Operating Officer. “The advantage to working with CAKE is that we already understand our customers’ marketing objectives, audiences, and brands, so we can create a successful digital marketing strategy that uses the best combination of marketing technology and agency services to help them achieve their goals in the growing digital marketing landscape.”
Total ad spend worldwide continues to grow and was projected to rise 7.4% to $628.6 billion in 2018 according to the report, Global Ad Spending: The eMarketer Forecast for 2018. And by 2020, digital’s share of total advertising will be near 50%. In the U.S. alone, spending on digital advertising jumped 23% to $49.5 billion in the first half of 2018 compared to last year, setting the category on pace to hit $100 billion annually for the first time, the Interactive Advertising Bureau revealed Tuesday in its semi-annual report done with PwC.
“There are no easy answers to building a successful digital marketing strategy. But one thing is clear – The expanding digital marketing landscape continues to become more and more complex, and clients require creative, expert advice to cut through the digital clutter and reach target audiences with the right message at the right time,” said Pierini. “CAKE still offers the managed and professional services our clients have come to expect, and now with also a specialized focus on agency services, The Journey Agency is well-positioned to help propel our clients towards continued success. We look forward to breaking new ground with this endeavor and anticipate 2019 to be a very exciting year.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute, and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers, and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the impact and benefit of the Journey Agency, the growth of ad spend and digital advertising and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.