Digital Marketing Company Deploys Enterprise SaaS Solution to Maximize ROAS
NEWPORT BEACH, Calif., Feb. 05, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that Leadmmatic, a digital marketing company specializing in lead generation for top consumer verticals, implemented CAKE for Networks. The company selected CAKE’s enterprise, cloud-based solution to intelligently manage, measure and optimize affiliate marketing and lead generation programs for its growing roster of clients in the financial and mortgage industries.
Leadmmatic is a comprehensive digital marketing company with a mission to help clients reach their maximum potential, enabling rapid growth and greater return on adspend (ROAS). The organization’s core practices focus on programmatic media buying, social media, email marketing and more. Prior to CAKE, Leadmmatic relied on manual efforts and a point solution to manage affiliate marketing and lead generation programs. After evaluating various options, the company selected CAKE for Networks to replace its manual processes for improved workflows, streamlined efficiencies and features, such as advanced reporting and buyer contract management. Now, CAKE’s SaaS solution enables Leadmmatic’s clients to successfully scale affiliate marketing and lead generation programs across multiple partners, channels and campaigns on a single platform.
“We have a proven track record of excellence in all aspects of digital marketing that produce high conversion rates for our clients, and we take pride in creating productive marketing strategies,” said Aaron Beck, CEO of Leadmmatic. “With CAKE, we have a powerful platform that collects real-time insights to make data-driven decisions, giving us the edge to stay competitive and continue on our growth trajectory. Not only are we able to streamline our affiliate marketing and lead generation programs, but we also have a foundation for us to move forward towards the goal of delivering quality leads to mortgage brokers, banks, lead aggregators and others in the financial industry.”
71% of financial services organizations plan to increase their digital marketing spend in the year to come, according to a recent study by Econsultancy, in partnership with Adobe. Affiliate marketing is a strong digital marketing investment, which can be illustrated with hard numbers. A recent IAB report states that users clicked more than 5 billion times and the affiliate marketing networks carried out more than 170 million transactions worldwide.
“In the financial industry, the massive amount of digital marketing data to collect and manage presents unique challenges that require innovative approaches for optimization,” said Santi Pierini, CAKE President and Chief Operating Officer. “To successfully meet these challenges, Leadmmatic turned to CAKE. We’re excited to open new doors for the company, enabling them to continue the expansion and acceleration of their business.”
About Leadmmatic
Leadmmatic specializes in lead generation for top consumer verticals. These verticals include mortgage, insurance, finance, travel and more. The comprehensive digital marketing company utilizes several platforms and data management solutions to target their clients’ preferred audiences. For more information, visit http://www.leadmmatic.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefit and impact of CAKE for Networks, the growth of digital marketing spend and affiliate marketing in financial services organizations and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.