KITCHENER, Ontario, Feb. 14, 2019 (GLOBE NEWSWIRE) --
Highlights:
- Laker Ice is the #1 selling value single 473mL can at The Beer Store.
- Laker Ice is showing strong growth at The Beer Store posting +3.8% growth versus the previous year.
Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced the arrival of 6-packs of Laker Ice 355mL cans at The Beer Store.
“Laker Ice has significant momentum,” said Jim Manz, Director, Commercial. “It is fast becoming one of the most popular beers in Ontario. Laker Ice is the #1 selling value single 473mL can at The Beer Store and 20% of all value tall cans sold in Ontario grocery stores are Laker Ice.”
“For a lot of beer drinkers, Laker Ice has it all,” continued Manz. “The combination of high quality, proudly brewed in Ontario, 5.5% alcohol and a reliably affordable price make it the right choice for the honest, hardworking people of Ontario who deserve a break – at the end of the work day and in their wallets. This new 6-can pack will make it a little easier for our customers to carry out their favourite beer than an armful of single cans.”
6-packs of Laker Ice 355mL cans are available at The Beer Store across Ontario at an introductory price of $9.95 per 6-pack.
About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
Contact Information
For further information:
Jim Manz
Director, Commercial
519-742-2732x163
jimm@waterloobrewing.com
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4179f9f4-57fc-4252-890b-a08af9016398