Enterprise SaaS Solution Empowers STEAM Digital Media to Manage, Measure and Optimize Multi-Channel Campaigns for Growing Roster of Brand Clients
NEWPORT BEACH, Calif., March 05, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that STEAM, a full-service digital marketing agency, has boosted digital marketing performance for its expanding list of clients with CAKE’s marketing intelligence platform. STEAM leverages the cloud-based platform to track campaigns for clients across multiple digital marketing channels, manage affiliates, structure payouts, optimize campaign performance in real-time and more. With CAKE’s technology and industry-leading support team, the agency has achieved a stronger online presence and higher lead monetization results for its clients from a variety of direct-to-consumer industries, such as home improvement and e-commerce.
“From the start, I had the mindset that we would not make any compromises on technology. The goal was to build a solid structural foundation by using the most powerful and robust digital marketing platform in the market to grow our business,” said Lindsey Ruttan, Founder of STEAM Digital Media. “CAKE is a phenomenal solution and our company has benefitted from the investment. Additionally, CAKE is dedicated to ensure that we receive an exceptional experience with the highest levels of service and support. Meeting the demands of advertisers and buyers can be complicated. CAKE provides detailed, real-time visibility and insights into cross-channel campaigns, plus world-class customer support to help drive our continued success.”
STEAM, an acronym for Saving Time, Energy and Money, is a strategic partner with brands that enables them to extend their online presence through direct response marketing. The agency’s services include affiliate program management, online customer acquisition through email, social, search, mobile and video advertising, plus more.
Digital advertising has long promised the ability to change how marketers interact with their customers. And now for the first time, digital ad spending in the U.S. will exceed traditional ad spending. According to eMarketer, this year will mark a major milestone in the world of advertising with total digital adspend growing 19% to $129.34 billion, which is 54.2% of estimated total U.S. ad spending.
“There’s no question that digital marketing is a smart investment for brands to reach and engage with their audiences,” said Santi Pierini, CAKE President and Chief Operating Officer. “STEAM demonstrates the value that organizations uncover when they manage, measure and optimize digital marketing campaigns with CAKE, thereby driving higher monetization of leads and innovation through real-time marketing intelligence. It is great to see STEAM count on CAKE as a key component of its digital marketing strategy and technology for its expanding client base. We are proud that CAKE is providing forward-looking organizations like STEAM with a competitive advantage for continued growth.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefit and impact of CAKE, the growth of digital ad spend and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.