TORONTO, March 26, 2019 (GLOBE NEWSWIRE) -- SHEERTEX™, the company that created the world’s toughest pantyhose, has designed an exclusive, limited edition Bridal Party collection, available for preorder in limited edition through the end of New York Bridal Fashion Week. It’s time to walk – no runs! – down the aisle.
After being regularly frustrated by the annoyance of not being able to make it through a day without a run in her sheers, Founder Katherine Homuth—a successful tech entrepreneur and inventor with a series of successful technology company builds and exits—spent 18 months relentlessly engineering a proprietary version of the world’s strongest polymer, traditionally found in ballistic products such as bulletproof vests. The outcome? A patent pending apparel technology innovation, and the launch of SHEERTEX™, which came to life successfully on Kickstarter in February 2018, raising over $200,000 in under a month.
This new collection of SHEERTEX™ Sheers are crafted with the same ultra-durable Sheertex™ knit fabric used in each of the company’s designs—bringing together stretch, strength, and sheer without compromise—but are designed specifically for the big day. Beautiful additional details like back seams, lace, sheer-to-waist design, and a little something blue in the form of a delicate X hidden in the product detail, result in a pair of sheers beautifully strong enough for the wedding day – and night!
SHEERTEX™ operates on a business model of relentless invention and is on a mission to redefine wearable knit technology. In addition to its Classic Sheers, the company releases limited edition, North American-made-to-order product lines, based on customer data, insights, and feedback. It’s a uniquely innovative, direct-to-consumer business that is being shaped in tandem by an exceptional female entrepreneur and her customers.
“We have a very loyal customer base that has been with us since our first Kickstarter launched,” said SHEERTEX™ CEO, Katherine Homuth. “The SHEERTEX Bridal Collection was designed to celebrate our customers during one of the most exciting times in their lives. No bride wants to stop at the drugstore for another new pair of pantyhose after the first ripped on the way from the wedding to the reception. No runs-away brides here – our Sheers are engineered to be as unbreakable as the brides wearing them.”
The product will ship to customers in late May. The sheer to waist version of the pantyhose will retail at $119 and the thigh high version will be $99. In addition to being sold individually, SHEERTEX™ is making the Bridal Party Collection available in four-packs for bridal parties, who often have numerous wedding-related events to attend. Knowing that these groups typically spend over $700 each to be a part of the weddings of their nearest and dearest, the company is bundling 250 sets into four-packs at an exclusive discount of 44% off – a $476 value for $267.
Only available for preorder from March 26 to April 15, 2019 on SHEERTEX.com, this limited edition Bridal Party collection is the bride’s best wedding day partner-in-crime (ahem… aside from the one they’re marrying).
For more information about the company, to preorder a pair of SHEERTEX™ Bridal Party Collection, visit SHEERTEX.com.
About SHEERTEX™
SHEERTEX™, formerly known as Sheerly Genius, is the company behind the world’s first unbreakable sheer knit. Made with the same type of fibers found in ballistic materials, the SHEERTEX™ knit can be used in a variety of high-performance products, like the company’s flagship product the world’s toughest pair of sheer pantyhose.
Contact
Olivia Catuara
Uproar PR for Sheertex™
ocatuara@uproarpr.com
312-878-4575 x246