TORONTO, March 26, 2019 (GLOBE NEWSWIRE) -- Lazarus Esports, a division of Tiidal Gaming is excited to announce their partnership with SheIS. The joint venture will help raise awareness for women in sports and overall strengthen the SheIS Collective partnerships. Lazarus Esports women's teams CS:GO and League of Legends will join the growing list of athlete ambassadors that make up the SheIS Collective that bring together leagues, organizations, athletes and business leaders to grow the awareness and support of women in sports.
The new partnership sees the expansion of SheIS into esports, alongside Lazarus’ teams, as the evolution of a strong base of North American sports organizations and individuals to encourage growth in fan attendance and viewership. In a time when every industry is taking a hard look at how women are being treated in the workplace, SheIS and the Collective are continuing to create new opportunities to elevate the support of women’s sports at all levels. A recent study from Interpret reports that women comprise 30% of esports viewership with titles such as Overwatch and Hearthstone garnering the highest female participation.
Lazarus Esports, a division of Tiidal Gaming, is Canada’s first esports brand. Lazarus Esports represents over 40 pro-players across 10 countries with their teams ranking in the top 5 worldwide with titles including Fornite, Pubg, Guns of Boom, Brawlhalla, Madden and Forza. Lazarus Esports female players from CS:GO and League of Legends teams will be supporting the SheIS Challenge with personal videos to build awareness for SheIS. The relationship includes Lazarus Esports teams wearing limited edition co-branded apparel and SheIS partnership on all world events. The CS:GO team is ranked number three worldwide and is one of the most viewed esports titles globally.
“We are extremely excited to expand our SheIS Collective into the esports world and to welcome our newest leaders to sit among the SheIS Collective, further cross-pollinating our efforts and embracing the power within our leagues and with their amazing athletes,” said Brenda Andress, Founder, SheIS. “By strengthening this group, we are showing the sports world that we are ready to up our game and showing everyone that we can have a positive impact on women’s sports.”
“We believe in progressing women in esports and are thrilled to partner with the SheIS Collective to help further that goal,” said David Brisson, President, Tiidal Gaming. “Our Lazarus Esports’ female roster gives us the ability to align with like-minded organizations to build profile within the sports industry and shine a spotlight on female competitors.”
SheIS fills a noticeable gap in the sports industry, where female athletes may feel marginalized and underrepresented, with a powerful vision to use positivity, respect and support to empower women who choose a career in sports. With the goal of increasing viewership and attendance of women's sports in North America, as well as participation at the amateur level, SheIS encourages a cross-pollination of women’s sports, while challenging fans to attend games and use social media to champion women in sports. To take the SheIS Challenge, visit sheissport.com/challenge
About Tiidal Gaming
Tiidal Gaming is a professional esports and entertainment organization. With a history dating back to 2010, their competitive team Lazarus Esports was originally founded as SetToDestroyX and is Canada’s first esports brand. Tiidal Gaming is building a world class organization in the esports and video gaming space. They have three core areas of focus: Esports, Entertainment, and Ecosystem. Tiidal Gaming is building a platform company focused on becoming the most culturally relevant esports company in the world. For more information visit tiidal.gg
About SheIS
Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of women’s sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women, and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit sheissport.com or follow the team on social media @teamsheis.
Media Contacts
Danielle Sefton
Lamb Creative Group
416-998-3264
danielle@lambcreativegroup.com
Jennifer Mason
Lamb Creative Group
416-456-1042
jennifer@lambcreativegroup.com
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