TORONTO, April 01, 2019 (GLOBE NEWSWIRE) -- Maru/Matchbox, a sector-focused consumer intelligence firm, is pleased to announce the launch of their Digital Media Measurement solution.
Our digital campaign evaluation approach enables you to better understand how content, channels and brand interact to deliver effective communication. It allows you to understand how a digital campaign makes people think, feel and behave toward the brand. It uses a test/control design with digital tagging and measures of advertising effectiveness.
“The challenge in a fragmented environment is to get consumers to think of you—more often, in more situations,” said Maru/Matchbox Chief Innovation & Solutions Officer, Todd Trautz. “Brands need to break through to boost a brand’s mental availability. Digital advertising can cultivate mental availability by driving salience and building a foundation for emotional connection,” he added.
“The launch of our Digital Media Measurement solution is a key step in delivery against the Maru/Matchbox strategy: to add value to our clients, continuously leading the way in delivering research, insight and advisory services powered by cutting-edge technology and innovation,” said Maru Group CEO Ged Parton.
For more information, contact a Maru/Matchbox representative today.
About Maru/Matchbox
Maru/Matchbox has been pushing the boundaries of the customer market insights space for over a decade. We are a sector-focused consumer intelligence firm delivering better client outcomes. Our expert teams are deeply invested in key sectors of the economy, delivering insights and analysis backed by superior quality data.