NEW ALBANY, Ohio, April 02, 2019 (GLOBE NEWSWIRE) -- Justice, the #1 destination for all things tween girl, has announced the release of the second book in its “Ultra Squad” series, called “Ultra Squad, Under the Strangebow.” To complement the book, Justice is also launching an “Ultra Squad” capsule collection that includes journals, bracelets, squishies and a lip gloss and body glitter set, so ultra fans can live and breathe the series in their everyday lives!
The “Ultra Squad” series launched this past November when the first book in the series hit store shelves, introducing tweens to the four main characters - Anna, Posey, Lyric and Sky. The teen characters all came together to discover that their unique super powers can make a difference in and out of this world, and together they can make anything happen. Tweens fell in love with the characters and truly connected with their message of making the world a better place through teamwork, positivity and justice. “Ultra Squad, Under the Strangebow” is now available at all Justice locations nationwide and online at www.shopjustice.com for $8.
Ultra Perks
To celebrate the launch, Justice is offering fans some amazing plus-ups this spring:
- In all stores on April 13, Justice will offer a one-day, out-of-this-world deal - customers can purchase ‘Ultra Squad’ books 1 & 2 for just $14.
- Parents and teachers can also experience the ultra adventures alongside their girls. The free downloadable Ultra Squad Activity guide offers great games and puzzles and the Ultra Squad Parent Guide provides fun STEM and STEAM activities.
Ultra Unstoppable Fashion Show
Justice is helping make girls ‘ultra’ dreams come true by giving them the opportunity to engage with the “Ultra Squad” series in a whole new way. On Saturday, April 13 at 11:30 a.m. and 2:30 p.m. local time, every Justice store nationwide will host Ultra Unstoppable Fashion Shows. At the fashion show, girls are invited to recognize and embrace their favorite “Ultra Squad” character and walk the runway, celebrating their own superpower! Parents will also be pleased as all attendees can enjoy 40% off one full-priced item in stores.
Ultra Author Tour
The “Ultra Squad” series is written by bestselling young adult author, Julia DeVillers, and fans in select cities will have the chance to meet the author and score a signed copy of the graphic novel during her book tour in April. All ‘Meet the Author’ Events are in Justice Stores between 1 - 5pm local time. Locations include:
- April 13 – Columbus, OH at Polaris Town Center
- April 27 – Los Angeles, CA at Glendale Galleria
- April 28 – San Diego, CA at Outlets at the Border
- May 18 – New York, NY at Bay Terrace
- May 19 – Livingston, NJ at Livingston
- May 25 – Miami, FL at The Falls
To find out more about “Ultra Squad” or shop the latest clothing styles, visit Justice stores nationwide or online at shopjustice.com. You can also download the Live Justice app for exclusive content, freebies and more.
About Justice:
Justice is the #1 destination for all things tween girl. Based in New Albany, Ohio, Justice operates over 860 stores throughout the United States and Canada, along with an international presence in Asia, Mexico, South America and the Middle East. Justice is a subsidiary of Ascena Retail Group, which owns Ann Taylor, LOFT, Lane Bryant, dressBarn, Lou & Grey and maurices. Visit Justice at shopjustice.com or on Facebook, Instagram or YouTube.
Media Contacts:
Katie Maloney
Praytell for Justice
katiem@praytellagency.com
(213) 590-9615
Traci Graziani
Justice
tgraziani@justiceretail.com
(614) 775-3570
Photos accompanying this announcement are available at
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