Highlights:
- Laker Lager, the Buck a Beer original, is pleased to give Ontario’s beer drinkers the break they deserve: six-packs of Laker Lager at a buck-a-beer.
- The Laker Lager Buck a Beer sale will be available on the Victoria Day long weekend, at the LCBO on Laker Lager 6-bottle packs.
Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today happily announced the return of Buck a Beer pricing for Laker Lager.
“We started Buck a Beer,” proclaimed George Croft, President and CEO, Waterloo Brewing. “That phrase and that promise made Laker a favourite of Ontario beer drinkers. Giving hardworking Ontarians a bit of a break has always motivated the people who brew Laker beer, and we’re thrilled to find a way to make Buck-a-Beer pricing work again.”
“People in Ontario work hard and deserve a break - at the end of their workday and in their wallets,” suggested Jim Manz, Director, Commercial. “It seems money has to stretch further than ever before, and the timing and conditions were right for us to bring back Buck a Beer pricing. We built the Buck a Beer bandwagon, and we’re happy for Ontario beer drinkers to climb aboard again.”
“Our hometown neighbours are so important to our business,” continued Manz. “So, we’ll have the exact same Buck-a-Beer deal available in our brewery store on the May two-four weekend.”
6-bottle packs of Laker Lager are available for $6 at the LCBO on the Victoria Day long weekend (excluding deposit).
About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. “Buck-a-Beer” is a registered trademark of Brick Brewing Co. Ltd. In addition, Brick utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
Contact Information
For further information:
George Croft
President and CEO
519-498-9908
georgec@waterloobrewing.com
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/c281bfc0-e3f9-462d-9243-cbde6a5a5e1c
http://www.globenewswire.com/NewsRoom/AttachmentNg/db4789b9-4b8f-4904-b1e5-7f93ea03b3ec