SEATTLE, Oct. 27, 2020 (GLOBE NEWSWIRE) -- Placements.io, the leader in revenue and billing management for media companies, today announced that the company has launched a publisher technology integration with Megaphone, the largest podcast hosting and monetization platform. Additionally, Megaphone has signed an agreement with Placements.io as a new client. As a client, platform and integration partner, Megaphone will work with Placements.io to streamline the process of buying and selling podcast advertising inventory.
This announcement comes as the industry observes massive growth in this rapidly evolving channel and podcast businesses everywhere seek to improve the ease and scalability of their advertising sales operations. Edison Research reported that in 2019 more than 51%, or 144 million people in the US have listened to a podcast, compared to 44% in 2018. Megaphone will leverage the Placements.io platform for their own revenue management and workflow needs. Furthermore, the companies have architected a powerful integration with Megaphone’s podcast ad server – an integration that will greatly benefit shared customers of the two companies.
“Placements.io delivers advertising automation that can help advance the progress of podcasting into a mature channel for advertisers and publishers,” said David Cohn, VP and Head of Sales at Megaphone. “Placements.io’s entry into podcasting comes at the perfect time in its evolution, as buyers and sellers adopt more sophisticated tools for doing business."
Podcast advertising is a unique channel for publishers, with elements of radio, traditional TV style scheduling and digital. Brands want the schedule and content-based buying they get from traditional radio, but want the optimization, targeting and flexibility of digital. Placements.io offers a technology solution that delivers easy scheduling, activation, billing and reporting for podcast publishers that preserves the best of both worlds.
“We're thrilled to support Megaphone’s own ad business management needs and to work alongside Megaphone in this effort to help shape the future of podcast ad sales operations with our integration. It’s certainly been exciting collaborating with shared customers who are leveraging the integration and seeing tremendous value,” said Evan Bowen, SVP of Strategy at Placements.io.
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About Megaphone
Megaphone is a US-based podcast technology company that provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners. The Megaphone platform connects enterprise-level podcasters and media companies with best-in-class tools to publish, monetize, and measure their audio content. Megaphone Targeted Marketplace (MTM) revolutionizes podcast advertising by offering brands unprecedented listener reach, true measurement, efficient execution, and guaranteed brand safety. Megaphone Studios provides end-to-end creative services for advertisers, developing breakthrough audio ads that envelop the user and drive results.
About Placements.io
Placements.io is changing the way digital media companies manage their advertising businesses. Placements powers multi-platform ad sales and operations with an industry-leading revenue management SaaS offering. Placements.io creates a connected ecosystem that helps companies to scale quickly and profitably. SKY Broadcasting, IAC, CarGurus.com, and FORTUNE are among the 270 plus media brands that trust Placements.io to manage billions of dollars of revenue annually. Founded in 2014, Placements.io is based in Seattle, WA with offices in New York City and London.
Contact:
Emily Riley
Riley Strategic LLC
emily@rileystrategic.com
914-330-1128