Ahold Delhaize announces retirement of Kevin Holt, CEO Ahold Delhaize USA, at the 2023 Shareholder Meeting; JJ Fleeman, President of Peapod Digital Labs, to be nominated as CEO of Ahold Delhaize USA


Zaandam, the Netherlands, November 15 2022 - Ahold Delhaize today announces that Kevin Holt, CEO of Ahold Delhaize USA, plans to retire and step down from the Ahold Delhaize Management Board when his term expires at the Annual General Meeting (AGM) of shareholders on April 12, 2023. Ahold Delhaize will nominate JJ Fleeman as member of the Ahold Delhaize Management Board and CEO of Ahold Delhaize USA at the AGM. JJ’s appointment to the Management Board of Ahold Delhaize is subject to shareholder approval at the AGM. After the AGM, Kevin will remain with Ahold Delhaize USA in an advisory capacity until he retires at the end of 2023, to ensure a seamless transition.

JJ has served as President, Peapod Digital Labs and Chief Commercial and Digital Officer of Ahold Delhaize USA since May 2018. Through Peapod Digital Labs, a center of excellence that drives digital and e-commerce innovation, technology and experience to meet the changing needs of customers at Ahold Delhaize USA companies, JJ is responsible for enabling the local brands of Ahold Delhaize USA to deliver an unparalleled omnichannel grocery experience.

Peter Agnefjäll, Chair of the Supervisory Board of Ahold Delhaize, stated: “JJ is an inspiring leader who will advance the U.S. businesses through omnichannel market share growth and who will continue to deliver on the Connected Customer strategy that Kevin has so carefully developed and implemented with the team over the past few years. It is a testament to Kevin’s leadership that we were able to select his successor from our own ranks.”

“While Kevin will be with us for another year and we will formally say goodbye next year, I want to use this opportunity to thank him for his outstanding service and leadership to the Ahold Delhaize Management Board and companies of Ahold Delhaize USA – including its predecessor companies. Under Kevin’s leadership, our U.S. businesses have performed exceptionally well, and he has always led with customers and associates in mind”, said Frans Muller, President and CEO of Ahold Delhaize.

Kevin added, “My time at the companies of Ahold Delhaize USA have been some of the best years of my career in retail. I’m very proud of how our teams have ensured that our brands remain locally relevant and serve customers through our omnichannel offerings. I look forward to continuing to see our businesses thrive under JJ’s leadership.”

JJ has spent the majority of his 30-year career in grocery retail in Ahold Delhaize companies, including Food Lion, the largest U.S. brand, serving a diverse array of executive leadership roles, covering strategy, commercial, digital, retail operations, marketing and merchandising. JJ will continue to be based in Salisbury, N.C., and spend time across other U.S. offices.

“I’m incredibly grateful for this opportunity to serve as CEO of Ahold Delhaize USA and work alongside our associates who are passionate about serving their customers and communities each and every day,” added JJ. “The U.S. businesses are very strong, with the local brands holding leading market positions where each of these companies operate. We are a proud part of the communities we serve, providing access to affordable, healthy and sustainable food to millions of customers every day.”

Frans added: “My Executive Committee colleagues and I look forward to welcoming JJ to our leadership team and together delivering value to customers every day. Our U.S. businesses are an  important part of our strong global portfolio that we will continue to build on. We are fortunate that we’re able to work together with both Kevin and JJ over the next few months as we prepare for this leadership transition.”

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Cautionary notice
This communication includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Words such as 2023, to be, nominated, plans, when, will, enabling, subject to, until, ensure, transition, next, remain, forward, continuing, thrive, serve, welcoming, every day and prepare, or other similar words or expressions, are typically used to identify forward-looking statements. Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the “Company”) to differ materially from future results expressed or implied by such forward-looking statements. Such factors include, but are not limited to, the risk factors set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current views of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made and the Company does not assume any obligation to update such statements, except as required by law.

For more information

  • Press office: +31 88 6595134 / media.relations@aholddelhaize.com
  • Investor relations: +31 88 659 5213 / investor.relations@aholddelhaize.com
  • Social media: Instagram: @Ahold-Delhaize | LinkedIn: @Ahold-Delhaize | Twitter: @AholdDelhaize 

About Ahold Delhaize
Ahold Delhaize is one of the world’s largest food retail groups and a leader in both supermarkets and e-commerce. Its family of great local brands serves 55 million customers each week, both in stores and online, in the United States, Europe, and Indonesia. Together, these brands employ more than 413,000 associates in 7,452 grocery and specialty stores and include the top online retailer in the Benelux and the leading online grocers in the Benelux and the United States. Ahold Delhaize brands are at the forefront of sustainable retailing, sourcing responsibly, supporting local communities and helping customers make healthier choices. The company’s focus on four growth drivers – drive omnichannel growth, elevate healthy and sustainable, cultivate best talent and strengthen operational excellence – is helping to fulfil its purpose, achieve its vision and prepare its brands and businesses for tomorrow. Headquartered in Zaandam, the Netherlands, Ahold Delhaize is listed on the Euronext Amsterdam and Brussels stock exchanges (ticker: AD) and its American Depositary Receipts are traded on the over-the-counter market in the U.S. and quoted on the OTCQX International marketplace (ticker: ADRNY). For more information, please visit: www.aholddelhaize.com.

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JJ Fleeman

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Biography JJ Fleeman - President Peapod Digital Labs