New York, US, May 18, 2023 (GLOBE NEWSWIRE) -- According to a comprehensive research report by Market Research Future (MRFR), “Digital Content Market By Offering, By Type, By Technology, By Application - Forecast to 2030”, the market is predicted to thrive substantially during the assessment era from 2023 to 2032 at a healthy CAGR of approximately 6.30% to attain a valuation of around USD 282.3 billion by the end of 2032.
Market Scope:
Any form of media that an organization uses to interact with users of its website or applications, customers, or other visitors is referred to as digital content. The growing usage of social media will boost the growth of the global market for digital content. Social media has developed into an important data source for many organizations due to its ability to provide instant feedback regarding content via blogs and social networking sites. Cost-effective workforce partnerships will result from the application of social computing technologies by content producers and marketers for branding, marketing, in-depth knowledge management initiatives, and recruiting.
Competitive Dynamics:
Key Companies in the digital content market include:
- Microsoft Corporation
- Picsart
- Adobe Systems
- Corel Corporation
- Acrolinx
- Google LLC
- Integra Software Services
- MarketMuse; Inc.
- Quark Software Inc.
- Canva
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Digital Content Market Report Scope:
| Report Metrics | Details |
| Digital Content Market Size by 2032 | USD 282.3 billion |
| Digital Content Market CAGR during 2023-2032 | 6.30% |
| Base Year | 2022 |
| Forecast | 2023-2032 |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Key Market Dynamics | The market is expanding as a result of the digital transformation occurring in the education, communication, media, and entertainment industries |
Market USP:
Market Drivers
The digital transformation that is taking place in various sectors is the key factor boosting the growth of the digital content market CAGR. The media, entertainment, telecom, and educational sectors are going through a digital transformation, which is causing the industry to grow. The development of 4G and 5G technologies has made it possible for end users to access high-speed Internet in the telecom industry. The introduction of digital mobile advertising and other advanced Internet technologies like high-speed broadband have changed customer preferences and hastened the adoption of new technologies. The use of these technologies makes new services like text messaging, free calling, video calling, and TV on the phone conceivable. Digital content platforms also enable people to watch online videos at home on laptops, desktop computers, or TV screens. It is vital to have access to cutting-edge databases and online platforms in order to digitize the education industry and promote online education through paid subscriptions. These developments help the digital content industry integrate vertical and horizontal organizational systems. As a result, technological improvements and an increase in the usage of digitization will cause the market to grow throughout the course of the forecast period.
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Marketing division
Component Insights
The market was dominated by the tools category. More individuals are adopting smartphone technology for internet advertising, which has led to this. Many customers also use mobile search engines like Google to discover new goods and services. Additionally, this necessitates the use of SEO tools for marketers.
Format insight
The most money was made in the video category. High-speed internet infrastructure and telecom network infrastructure have experienced significant improvement as a result of the widespread adoption of 4G and 5G technologies in emerging economies.
Deployment Insights
The biggest money was made in the cloud category. This is because the globalization of cloud computing for businesses and people engaged in the creation of digital content has made it possible for everyone to take part in the digital economy. Additionally, the cloud may now be able to meet the expectations of the media and entertainment sectors as more collaborative storytelling becomes simpler for artists.
Organization Size insight
Large Size Enterprises and Small and Medium-Sized Enterprises are two of the organization sizes included in the digital content market segmentation. The segment of small and medium-sized businesses produced the highest revenue. Due to the various efforts made by significant market actors to assist SMEs, this sector is anticipated to provide excellent outcomes. Growing numbers of SMEs use digital marketing techniques to reach a wider audience. This element is expected to have a positive impact on the market for creating digital content in this industry.
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End-User Insight
The segment that brought in the most money was retail & e-commerce. The actions made by significant market participants like Walmart Inc. and Amazon.com Inc. are what led to this. The retail industry is expanding significantly online. As a result, companies are investing more to boost their online visibility in order to convert leads into qualifying purchases. Due to the ongoing messaging between buyers and sellers, the internet has evolved into the busiest marketplace.
Regional Analysis:
This industry will be dominated by the digital content sector in North America. Given that it has a history of being among the first regions to adopt cutting-edge technology, North America is an attractive market for creators of digital content. The rising media and entertainment, communication, and educational sectors in North America are expected to foster market development throughout the forecasted period. The entertainment sector in the area is highly developed and technologically sophisticated. It produces several wildly popular and pricey animated films, web series, and television programs. The region's overall market growth is supported by the strong presence and market penetration of the top providers.
Europe's digital content market is anticipated to see the quickest CAGR between 2023 and 2032, led by consumers' growing awareness of the benefits of digital marketing in emerging economies. Other factors that help to the market expansion include the widespread product use in the end-use industries and the existence of prominent market players. Additionally, the UK's digital content market grew the quickest in the European area, while the German digital content market had the biggest market share.
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Due to the growing usage of digital content production tools in countries like China, India, and Japan, which are concentrating on creating robust internet infrastructure and digital technology, the Asia Pacific digital content market accounts for the second-largest market share. Due to the expanding number of small and medium-sized enterprises in major countries and the rising use of digital marketing strategies, the Asia Pacific digital content market is anticipated to grow over the projected period. In addition, the Indian digital content market had the highest rate of growth in the Asia-Pacific region, while China's digital content industry had the greatest market share.
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Analysis of COVID-19
The lockdown limitation brought about by the COVID-19 epidemic, which recommended people to stay indoors, had a favorable effect on the market. As consumers discovered new ways to amuse themselves, internet usage and streaming on online platforms increased. Additionally, due to the epidemic, audio streaming companies like Spotify saw an increase in audio content consumption
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