NEWARK, Del:, June 22, 2023 (GLOBE NEWSWIRE) -- The global postnatal health supplements market is anticipated to reach US$ 1.2 billion worldwide in 2022. The increased prevalence of postnatal depression along with the introduction of new products by the leading competitors are two key factors predicted to fuel the market's growth during the forecast timeframe. By 2023, it is anticipated to have made US$ 2.79 billion, with a CAGR of 7.2% from 2023 to 2033.
Expectant moms and new mothers are growing more aware of the risks and illnesses that inadequate nutrition might put them or their offspring at risk for. The market for maternity health supplements is growing as more people choose them to shield themselves and their unborn children from difficulties and illnesses. Pharma sales reached a global total of 1.25 trillion dollars in 2019, showing that the sector has seen tremendous growth over the previous 20 years.
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Major market participants that sell postnatal health supplements are boosting their marketing expenditures. The sales of postnatal health supplements have increased significantly. In addition, the governments of many nations are putting more emphasis on educating the populace about the significance of postnatal health. The market for postnatal health supplements is expanding globally as a result of all these causes.
Key Takeaways from this Market:
- Sales of postnatal health supplements increased at a 5.6% CAGR from 2018 to 2022.
- In 2022, the market for postnatal health supplements will be 38.2% made up of protein and amino acid supplements.
- In 2022, the capsule sector had a maximum market share of 41.5%.
- The market for postnatal health supplements in North America is anticipated to increase considerably in value during the projected period, with a market share of 34.2% in 2022. In terms of distribution channels, the pharmacy store-based retail segment held 76.5% of the market share in 2022.
- Germany will continue to be one of the most lucrative markets for postnatal health supplements in Europe in 2022, with a market share of 20.3%.
“Both governmental and private organizations throughout the world have launched a number of projects to address postnatal depression. This is predicted to raise women's awareness, which would have a favorable effect on the market's growth throughout the course of the forecast year,” - remarks an analyst at FMI.
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Competitive Landscape:
Businesses are concentrating on promotional as well as advertising techniques to raise awareness among women and to build a solid customer base for their business. Church & Dwight Co. Inc., a significant maker of postnatal health supplements, provides its clients with high-value services in addition to the sale of postnatal health supplements. To increase their product portfolios, well-known businesses are putting more emphasis on new product development.
Prominent players in this market are:
- Church & Dwight Co. Inc.
- The Honest Company Inc.
- DuPont De Nemours Inc.
- New Chapter Inc.
- Nordic Naturals Inc.
- Pharmavite LLC
- Actif USA
- Eu Natural
- Naturelo Premium Supplements LLC
- Theralogix – Nutritional Science
- Pure Essence Labs
- Fairhaven Health – Milkies
- Pink Stork
- Vitabiotics Ltd.
- Others
Some key developments by leading companies in this market are:
- A brand-new, cutting-edge collection of prenatal and postnatal multivitamins as well as supplements designed specifically for the transition to parenthood was introduced by Mommy's Bliss in 2020.
- The Mommy's Bliss New Mom Line debuted with four essential items. Mommy's Bliss Prenatal Regularity Support Gummies, Mommy's Bliss Prenatal Omega + DHA Gummies, Mommy's Bliss Prenatal Multivitamin + Iron, Mommy's Bliss Prenatal Multivitamin + Probiotics, along with Mommy's Bliss Prenatal Multivitamin + Iron are among the first products offered.
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More Valuable Insights Available:
Future Market Insights offers an unbiased analysis of the global postnatal health supplements market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the postnatal health supplements market, the market is segmented on the basis of postnatal health supplements by ingredient (vitamins & minerals supplements, herbal supplements, prebiotic supplements, probiotic supplements), form (soft gels/pills), application (general well-being and lactation support, weight management) and across five major regions (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa).
Key Segments Profiled in this Market:
By Ingredient:
- Vitamins & Minerals Supplements
- Herbal Supplements
- Ayurvedic Extracts
- Algal Extracts
- Phyto-Chemicals
- Protein and Amino Acid Supplements
- Prebiotic Supplements
- Probiotic Supplements
By Form:
- Soft Gels
- Confectionery Products
- Pharmaceutical Products
- Tablet
- Capsule
- Liquid
By Distribution Channel:
- Store-Based Retailing
- Hypermarkets/Supermarkets
- Convenience Stores
- Drug Stores and Pharmacies
- Health & Wellness Stores
- Other Retailers
- Online Retailing
By Application:
- General Well-being and Lactation Support
- Weight Management
- Immune & Digestive Health
- Bone and Joint Health
- Heart Health
- Eye Health
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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Table of Content (ToC):
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Ingredient
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Ingredient, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Ingredient, 2023 to 2033
5.3.1. Vitamins & Minerals Supplements
5.3.2. Herbal Supplements
5.3.2.1. Ayurvedic Extracts
5.3.2.2. Algal Extracts
5.3.2.3. Phyto-Chemicals
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About the Food and Beverage Division at Future Market Insights (FMI):
The food and beverage team at Future Market Insights offers expert analysis, time-efficient research, and strategic recommendations with the objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 million+ data points, the team has been analyzing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis of key trends including competitive landscape, profit margin, and research development efforts.
Explore FMI’s related ongoing Coverage in Food and Beverage Domain:
Probiotic Supplements Market Size: The probiotic supplements market is estimated to be valued at US$ 7,078.1 million in 2023. It is anticipated to reach US$ 23,977.9 million in 2033. The market is expected to grow at an impressive CAGR of 13.0% from 2023 to 2033.
Dietary Supplements Market Share: The global dietary supplements market is expected to reach a market valuation of US$ 163.12 Billion by the year 2022, accelerating with a CAGR of 8% by 2022 to 2032. The dietary supplements market share is anticipated to be valued at about US$ 350.96 Billion by 2032 end.
Prenatal Vitamin Supplements Market Trends: The global prenatal vitamin supplements market is expected to reach a market valuation of US$ 1.04 Billion by the year 2032, accelerating with a CAGR of 7.1% by 2022 to 2032, while it is currently valued at US$ 522 Million in 2022.
Digestive Health Supplements Market Growth: The global digestive health supplements market size is estimated to reach US$ 17,160 million in 2023. With demand expanding at a 6% CAGR, the market size is projected to reach US$ 29,648.6 million over the forecast period.
Protein Supplements Market Forecast: The global protein supplements market is projected to have an average-paced CAGR of 8.53% during the forecast period. The current valuation of the market is US$ 27.78 Billion in 2023. The market value of the protein supplements market is anticipated to surpass a market valuation of US$ 62.99 Billion by the year 2033.
Vegan Supplements Market Types: The global vegan supplements market is expected to reach a valuation of US$ 4,830.2 Million by the end of 2022. It is set to accelerate with a CAGR of 11.3% during the forecast period from 2022 to 2032.
Postbiotic Supplements Market Analysis: With rising awareness about the health benefits of products, the overall post-biotic supplements demand is likely to grow at a CAGR of 11.5% during the forecast period, totaling a valuation of US$ 28.3 Million by 2032.
Digestive Health Drinks Market Outlook: The global digestive health drinks market is expected to reach US$ 26 Billion by 2022, with sales increasing at a CAGR of 6.09% over the assessment period. As per the report, the market valuation is forecast to reach US$ 47 Billion by 2032.
Vegan Vitamins and Supplements Market Overview: The Vegan Vitamins and Supplements market is anticipated to expand at a CAGR of 6.10% during the forecasted period. According to Forecasts, the market would be worth US$ 12,629.6 Million by 2033, up from US$ 6986.1 Million in 2023.
Liquid Feed Supplements Market Demand: The global liquid feed supplements market is anticipated to hold a value of US$ 5,918.2 Million in 2022 and reach US$ 9,732.3 Million by 2032. The market is likely to exhibit a CAGR of 5.1% during the forecast period, which was estimated at 4.7% from 2016-21.
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