Global Menstrual Cup Market to Reach US$ 1.2 billion by 2031, Growing at a CAGR of 5.3% from 2023-2031: TMR Report

Wilmington, Delaware, United States, July 25, 2023 (GLOBE NEWSWIRE) -- Transparency Market Research Inc. - The global menstrual cup market is estimated to flourish at a CAGR of 5.3% from 2023 to 2031. According to Transparency Market Research, sales of menstrual cup are slated to total US$ 1.2 billion by the end of the aforementioned period of assessment. With the growing focus on sustainability, consumers are becoming more conscious of the materials used in menstrual cups.

Manufacturers are exploring biodegradable and hypoallergenic materials to appeal to eco-friendly consumers. Eco-conscious packaging options, such as recycled and compostable materials, are gaining traction.

Among the key challenges for menstrual cup users is achieving a comfortable fit. Companies are investing in research and development to design cups with softer and more flexible materials, enhancing comfort during wear. Furthermore, innovations like collapsible or foldable cups are being explored for greater portability. As the menstrual cup market expands, opportunities arise to cater to diverse user needs. Brands are developing specialized cups for different flow levels, pelvic shapes, and various life stages, like cups for teenagers or postpartum use.

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Market Snapshot:

With the rise of digital health technology, menstrual cups can incorporate features such as tracking menstrual cycles and monitoring fluid volume. This integration offers users personalized insights into their reproductive health, fostering better menstrual health management. To enhance customer convenience and loyalty, subscription-based models are gaining popularity. Companies offer regular deliveries of menstrual cups, coupled with educational resources, enhancing user experience and building brand loyalty.

Addressing the needs of diverse users, companies are working on creating more inclusive marketing and design strategies. Offering cups in various sizes, colors, and designs reflects a commitment to accessibility and empowers a broader customer base. While menstrual cups have gained popularity in some regions, there is vast untapped potential in emerging markets.

Companies are exploring strategic partnerships, localized marketing, and affordable pricing to expand their presence in these regions. Many potential customers remain unaware of menstrual cups or have misconceptions about their use. Investment in educational campaigns can bridge this gap and encourage more people to consider menstrual cups as a sustainable option.

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Key Findings of the Market Report

• Reusable menstrual cups dominate the market, gaining popularity due to their eco-friendliness, cost-effectiveness, and comfort.

• Medical grade silicone dominates the menstrual cup market due to its hypoallergenic, durable, and flexible properties, ensuring comfort and safety for users.

• In the menstrual cup market, the dominating rim type is the flared rim, offering enhanced comfort and secure fit for users.
  

Menstrual Cup Market Growth Drivers & Trends

• Menstrual equity movements drive menstrual cup market growth, promoting accessibility to sustainable solutions in underserved communities. Governments, NGOs, and activists support the adoption of menstrual cups, fostering a diverse customer base.

• Manufacturers respond to consumer demands with customizable menstrual cups, tailored to individual anatomies for enhanced comfort. Ergonomic designs and flexible materials attract new users seeking a better period experience.

• Health and safety studies by research institutions and manufacturers boost consumer confidence in menstrual cups. Evidence-based reassurance dispels myths, leading to increased adoption and market growth.
  

Global Menstrual Cup Market: Regional Profile

• The global menstrual cup market exhibits diverse regional profiles, with North America leading in adoption and awareness due to strong sustainability initiatives and menstrual equity campaigns.

• Europe follows closely, driven by eco-consciousness and favorable regulatory support.

• The Asia Pacific region shows immense growth potential, fueled by increasing awareness, rising disposable incomes, and initiatives promoting menstrual hygiene.
  

Menstrual Cup Market: Competitive Landscape
The menstrual cup market's competitive landscape is dynamic, with innovative brands vying for market share, offering diverse options for sustainable menstrual care. Some prominent manufacturers are as follows:

• Anigan
• Blossom Cup
• Diva International Inc.
• Lune Group Oy Ltd.
• Me Luna GmbH
• Mooncup Ltd.
• Saalt, LLC
• The Flex Company
• The Keeper, Inc.
• Yuuki Company s.r.o.

Some important developments with regard to menstrual cup are as follows:

• In February 2023, Diva International Inc. partners with No More Secrets, contributing $5,000 and product donations totaling over $55,000 USD for their new drop-in center, the 'Breonna Taylor Room', supporting menstruators and families in Philadelphia.
  

Product Portfolio:

• Lune Group offers an innovative range of menstrual products, including reusable menstrual cups, cloth pads, and period underwear. Designed for comfort and sustainability, their products cater to diverse menstrual care needs, empowering users to make eco-friendly choices.

• Me Luna GmbH specializes in high-quality, medical-grade silicone menstrual cups. With a variety of sizes, shapes, and firmness options, their cups provide a customizable fit for optimum comfort and leak protection, ensuring a hassle-free and eco-conscious period experience.

• Mooncup Ltd. is renowned for its award-winning silicone menstrual cup, offering a safe and eco-friendly alternative to disposable products. Their medical-grade cups are designed for ease of use, allowing users to have a comfortable and leak-free period while minimizing their environmental impact.
  

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Menstrual Cup Market: Key Segments
By Type

• Reusable
• Disposable

By Material

• Medical Grade Silicone
• Latex
• Thermoplastic Elastomer
  

By Shape

• Bell-shaped Cups
• V-shaped Cups
• Round-shaped Cups
• Others

By Rim Type

• Flared Rim
• Regular Rim

By Cup Size

• Small
• Medium
• Large
  

By Price Range

• Under US$ 25
• US$ 25 to US$ 50
• US$ 50 to US$ 100
• Above US$ 100

By Distribution Channel

• Online
  • E-commerce Websites
  • Company-owned Websites

• Offline
  • Supermarkets/Hypermarkets
  • Drug Stores
  • Others
    

By Region

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• South America
  

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