Vancouver, Aug. 24, 2023 (GLOBE NEWSWIRE) -- The worldwide market for green tea had a valuation of $15.00 billion in the year 2021. A recent analysis conducted by Emergen Research indicates that it is projected to achieve a Compound Annual Growth Rate (CAGR) of 8.1% in terms of revenue over the forecast period. This growth can be attributed to the assortment of health advantages linked to consuming green tea, as well as the swift advancements witnessed in tea packaging techniques. These packaging innovations have not only extended the shelf life of green tea but have also facilitated an increase in its export volume. Consequently, there has been a noticeable surge in the emergence of new brands offering green tea products. These factors collectively contribute to the escalating revenue within the global green tea market.
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The market's revenue growth is notably propelled by the multitude of health benefits linked to the consumption of green tea. One noteworthy component, L-theanine—an amino acid prevalent in green tea—effectively moderates caffeine absorption, thereby contributing to stable blood sugar levels. This measured approach mitigates the likelihood of caffeine-induced restlessness. Moreover, green tea showcases potential in diminishing the risk of cardiovascular ailments by curbing LDL cholesterol levels and enhancing blood circulation in vessels, as substantiated by research. The root of these benefits predominantly lies in the anti-inflammatory attributes of green tea. Additionally, sustained incorporation of green tea into one's routine is associated with a reduced vulnerability to specific cancer types, including prostate cancer. Among its multiple applications, green tea emerges as an effective adjunct for weight loss, chiefly due to its capacity to expedite fat oxidation—a characteristic that underpins its popularity in weight management. The ascent of new green tea enthusiasts, along with the augmented utilization of social media and e-commerce platforms for marketing and advertising endeavors, is anticipated to galvanize sales and propel the market's revenue growth.
Parallel to these developments, swift advancements in tea packaging techniques have ushered in an era of extended shelf life and amplified export volumes. This has particularly resonated with the European consumer base, where a growing awareness of the health merits associated with green tea has boosted its popularity. Markets such as France, Belgium, and Denmark underscore this trend, with green tea firmly establishing itself as the preferred tea variant.
Nevertheless, there exist certain factors that exert a restraining influence on the market's revenue growth. Among these are the health implications that can accompany the consumption of green tea, as well as the potential interference with iron absorption, leading to a risk of anemia. Overcoming these challenges necessitates a sustained commitment to development efforts, augmented by government interventions through rigorous regulatory frameworks. Private enterprises' alignment with these measures will play a pivotal role in ensuring compliance and progress over time.
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Scope of Research
| Report Details | Outcome |
| Market Size in 2021 | USD 15.00 Billion |
| CAGR (2022-2030) | 8.1% |
| Size forecast to 2030 | USD 30.03 Billion |
| Base year for estimation | 2021 |
| Historical data | 2019-2020 |
| Forecast period | 2022-2030 |
| Quantitative units | Revenue in USD Billion, and CAGR in % from 2022 to 2030 |
| Report coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments covered | Type, form, distribution channel and region |
| Regional scope | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
| Country scope | U.S., Canada, Mexico, Germany, U.K., France, Spain, BENELUX, Rest of Europe, China, India, Japan, South Korea, Rest of APAC, Brazil, Rest of LATAM, Saudi Arabia, U.A.E., Israel, and Rest of MEA |
| Key companies profiled | Unilever plc, Tata Consumer Products Limited, Associated British Foods plc, Bigelow Tea, Tetley, Numi, Inc. P.B.C., The Republic of Tea, Organic India, East West Tea Company, LLC, Northern Tea Merchants Ltd., and The Hybrid Green Tea |
| Customization scope | 10 hours of free customization and expert consultation. |
MAJOR COMPANIES and Competitive Landscape
The global Green Tea market is fragmented, with a few large and medium-sized companies accounting for the majority of market revenue. Established companies are engaged in various research and development activities and initiatives to develop and deploy new and more efficient technologies in the Green Tea market. Some major companies included in the global market report are:
- Unilever plc
- Tata Consumer Products Limited
- Associated British Foods plc
- Bigelow Tea
- Tetley
- Numi, Inc. P.B.C.
- The Republic of Tea
- Organic India
- East West Tea Company, LLC
- Northern Tea Merchants Ltd.
- The Hybrid Green Tea
Strategic Development
- On 9 June 2021, Bigelow Tea announced two new Bigelow plus Vitamin C tea. The highly popular fruit Elderberry and the herb Echinacea, both known for their health benefits, have both been added by Bigelow to these two new products. Smooth green tea with a sour berry flavor and a smoky aftertaste are the main characteristics of the new Bigelow Green Tea with Elderberry Plus Vitamin C.
- On 10 January 2021, Tata Consumer Products introduced two new products: TATA Tea Tulsi Green and TATA Tea Gold Care, and has modified its existing Tetley Green Tea by adding Vitamin C to it. It has been done to strengthen its wellness product portfolio and meet the growing consumers’ demand.
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Some Key Highlights from the Report
- On 7 October 2021, The Hybrid Green Tea, which is an Indian-based company, launched its varied ranges of A-Grade Green Teas. The tea mix products are hygienic and are subjected to quality control procedures. The company has also introduced varied flavors of green tea and Kahwa and is currently working on creating hybrid green tea.
- The flavored segment revenue is expected to account for largest share over the forecast period due to growing demand for infused herbal green tea which contains various type of herbs that has many medicinal benefits and helps in improving immunity
- The tea bags segment revenue accounted for largest share in 2021. Tea bags are useful and practical for making tea preparation quick and easy. They are commonly made from filter paper or food-grade plastic. Paper tea bags are used in Asian countries to retain loose tea leaves. When drinking loose leaf teas, the entire tea bag is dipped into hot water for some time releasing the flavor and aroma of the tea.
- The online segment revenue is expected to account for largest revenue share over the forecast period, which can be attributed to the rapid growth of e-commerce and online payment gateway as well as a rapid rise in adoption of digital marketing enabling tea manufacturers and marketers to advertise and increase the visibility and availability of the green tea to a wider customer base.
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Emergen Research has segmented the global Green Tea market on the basis of type, form, distribution channel, and region:
- Type Outlook (Revenue, USD Billion, 2019–2030)
- Flavored
- Unflavored
- Form Outlook (Revenue, USD Billion, 2019–2030)
- Tea bags
- Instant mixes
- Loose tea leaves
- Distribution Channel Outlook (Revenue, USD Billion, 2019–2030)
- Online
- Offline
- Regional Outlook (Revenue, USD Billion, 2019–2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Spain
- BENELUX
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Rest of LATAM
- Middle East & Africa
- Saudi Arabia
- U.A.E.
- Israel
- Rest of MEA
- North America
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