Redding, California, Sept. 07, 2023 (GLOBE NEWSWIRE) -- According to a new market research report titled, ‘North America Online Language Learning Market, by Learning Mode (Self-learning Apps, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country - Forecast to 2030,’ the North America online language learning market is projected to reach $5.7 billion by 2030, at a CAGR of 16.5% from 2023 to 2030.
Online language learning involves acquiring and improving language skills through digital platforms and resources. It offers flexibility regarding time and location, allowing learners to study at their own pace and convenience. Also, provide effective and accessible language education for individuals seeking to acquire or enhance their language skills. Online language learning platforms include reading, writing, listening, and speaking activities supplemented with multimedia content and language practice exercises.
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The growth of this market is mainly driven by the growing need for cross-border communication due to globalization, the availability of cost-effective online language learning apps, and the adoption of artificial intelligence in E-learning. Additionally, the increasing preference for multilingual employees among multinational companies and the increasing investments in start-ups and small companies teaching English are expected to create market growth opportunities.
However, the reluctance to accept English as a primary communication language in some countries restrains the market’s growth. Furthermore, the high capital expenditure in developing countries is a major challenge for the players operating in this market. Wearable technologies, E-learning, and adoption of strategic teaching methods are prominent trends in the North America online language learning market.
The North America online language learning market is segmented based on learning mode (self-learning apps, tutoring), age group (<18 years, 18-20 years, 21-30 years, 31-40 years, >40 years), language (English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages), end user (individual learners, educational institutions, government institutes, and corporate learners), and country. The study also evaluates industry competitors and analyses the market at the country level.
Based on learning mode, the North America online language learning market is broadly segmented into self-learning apps and tutoring. In 2023, the self-learning apps segment is expected to account for the largest share of the North America online language learning market. The large market share of this segment is attributed to the increasing demand for language learning apps across mobile devices and computers, the rising preference for self-paced learning, and technological advancements that enable the creation of media-based language learning materials, such as texts, pictures, animation, audio, and video, to enhance student engagement. Moreover, the self-learning apps segment is projected to register the highest CAGR during the forecast period.
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Based on age group, the North America online language learning market is broadly segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2023, the <18 years segment is expected to account for the largest share of the North America online language learning market. The large market share of this segment is attributed to the increasing use of diverse language learning methods, such as online interactive language learning games, printed language learning flashcards, printable language alphabet worksheets, and language books and stories. Furthermore, the growing availability of online language learning programs for children, offering a lively and comfortable environment, drives the growth of this segment. Moreover, the <18 years segment is projected to register the highest CAGR during the forecast period.
Based on language, the North America online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2023, the English segment is expected to account for the largest share of the North America online language learning market. The large market share of this segment is attributed to increasing globalization, growing awareness of the importance of English language proficiency, and its widespread use as a global language.
However, the Mandarin segment is projected to register the highest CAGR during the forecast period. This growth can be attributed to factors such as the expanding Chinese economy, increasing trade relations, and a growing number of students worldwide learning Mandarin. Additionally, Mandarin's priority over other languages for foreign and commonwealth offices and business communications contributes to the growth of this segment.
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Based on end user, the North America online language learning market is broadly segmented into individual learners, educational institutions, government institutes, and corporate learners. In 2023, the individual learners segment is expected to account for the largest share of the North America online language learning market. The large market share of this segment is attributed to the rapid adoption of smartphones, the availability of a wide range of language options and proficiency levels on online platforms, and the increasing use of online language learning apps. Moreover, the individual learners segment is projected to register the highest CAGR during the forecast period.
Based on country, the North America online language learning market is segmented into U.S. and Canada. In 2023, the U.S. is expected to account for the larger share of the North America online language learning market. The large market share of the U.S. is mainly attributed to the increasing globalization and international connections, rising workforce demands and career opportunities, growing emphasis on bilingual & multilingual education, and increasing high education spending. Moreover, the market in the U.S. is projected to register the highest CAGR during the forecast period.
The report also includes an extensive assessment of the key growth strategies adopted by major market players in the last three to four years. The key players operating in the North America online language learning market are Berlitz Corporation (U.S.), Rosetta Stone, Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (France), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babble GmbH (Germany), Busuu Limited (U.K.), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited), Mango Languages (U.S.), Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), and ELSA Corp. (U.S.).
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Scope of the report:
North America Online Language Learning Market Assessment—by Learning Mode
- Self-learning Apps
- Tutoring
- One-on-one Learning
- Group Learning
North America Online Language Learning Market Assessment—by Age Group
- <18 years
- 18-20 Years
- 21-30 Years
- 31-40 Years
- >40 Years
North America Online Language Learning Market Assessment—by Language
- English
- French
- Spanish
- Mandarin
- German
- Italian
- Arabic
- Japanese
- Korean
- Other languages
North America Online Language Learning Market Assessment—by End User
- Individual Learners
- Educational Institutions
- K-12
- Higher Education
- Government Institutes
- Corporate Learners
North America Online Language Learning Market Assessment—by Country
- U.S.
- Canada
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