Dublin, Sept. 14, 2023 (GLOBE NEWSWIRE) -- The "Internet Advertising Global Market Report 2023" report has been added to ResearchAndMarkets.com's offering.
The global internet advertising market has achieved remarkable growth, with its value surging from $418.48 billion in 2022 to an impressive $472.81 billion in 2023, showcasing a robust Compound Annual Growth Rate (CAGR) of 13.0%. While the ongoing Russia-Ukraine conflict has temporarily hindered global economic recovery from the COVID-19 pandemic, this dynamic market is projected to continue its upward trajectory, reaching an estimated $737.4 billion by 2027, at a CAGR of 11.8%.
Unveiling Market Insights
Presenting a significant addition to a comprehensive series by [Your Company Name], the internet advertising market research report offers a wealth of insights, encompassing global market size, regional distribution, competitive analysis, detailed market segments, current trends, and prospective opportunities. This report serves as a vital resource, providing readers with an in-depth examination of both the current state and future landscape of the internet advertising industry.
Technological Evolution Takes Center Stage
A pivotal trend steering the internet advertising market is the surge in technological advancements. Prominent industry players are actively introducing novel technologies to enhance productivity and maintain their competitive edge. An exemplar of this is Google Ads, a Google-developed online advertising platform, which unveiled Search Ads 360 in February 2022. This groundbreaking platform handles an unprecedented volume of data, fostering new enterprise innovations while facilitating centralized and scalable user operations. It also supports immediate management for new Google Ads features, including performance max and discovery campaigns.
Strategic Acquisitions Reshape Industry Landscape
In September 2021, Azerion, a Netherlands-based digital entertainment and media platform, made an impactful acquisition. The company acquired Sublime, a Paris-based creative solutions provider, to fortify its digital advertising platform. This strategic move bolsters Azerion's position, enhancing its capacity to deliver effective advertising solutions.
Global Reach and Emerging Markets
While North America stood as the largest region in the internet advertising market in 2022, Asia-Pacific is poised to witness rapid growth during the forecast period. The market report encompasses regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
Diverse Geographical Coverage
The report extensively covers countries such as Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. This comprehensive analysis offers valuable insights into unique market dynamics and growth prospects in each region.
Rising Internet Penetration Fuels Market Expansion
Increasing internet penetration is projected to be a key driver of internet advertising market growth. The widespread availability of the internet has revolutionized accessibility to information, bringing the world to users' fingertips. This transformative capability has altered marketing by enabling personalized and immersive campaigns for consumers. Notably, a report by the International Telecommunication Union (ITU) in June 2021 highlighted a 10.2% increase in internet users in 2020. Internet usage in Africa and the Asia-Pacific region experienced significant growth, increasing by 23% and 24% respectively between 2019 and 2021. These trends signify the transformative impact of rising internet penetration on the internet advertising market.
Comprehensive Market Scope
The internet advertising market encompasses revenue generated through internet ads, including email marketing and native advertising. The market value also includes related goods and services provided by the service provider. This comprehensive report offers insights into market trends, growth patterns, and dynamics.
Major players in the Internet Advertising market are
- Alibaba Group Holdings Ltd
- Google LLC
- Baidu Inc.
- Microsoft corporation
- Amazon Web Services Inc
- Facebook Inc
- Twitter Inc
- Verizon Communication Inc
- Hulu LLC
- International Business Machines Corporation (IBM)
- eBay Inc.
- Yahoo Inc.
- InMobi
- Smaato Inc
- Epom Ltd.
- Mobvista Co. Ltd.
- Mintegral
Key Reasons to Invest in the Report
This comprehensive report equips businesses with the necessary insights to:
- Gain a global perspective across 50+ geographies
- Comprehend the impact of COVID-19 on the market and its subsequent recovery
- Evaluate the ramifications of the Russia-Ukraine conflict on commodity supply and global markets
- Quantify the influence of heightened global inflation on market growth
- Develop regional and country-specific strategies backed by localized data and analysis
- Identify high-potential growth segments for investment
- Outperform competitors through forecast data and market trends
- Gauge customer preferences based on the latest market shares
- Benchmark performance against key industry players
- Enhance presentations with reliable data and high-quality analysis for both internal and external stakeholders
Key Insights Addressed
The report addresses fundamental questions that shape industry understanding:
- Where is the largest and fastest-growing internet advertising market?
- How does the market align with the broader economy, demographics, and similar markets?
- What forces will shape the market's future?
The report encapsulates market characteristics, size, growth trajectories, segmentation, competitive landscape, market shares, and strategies. It offers a comprehensive analysis of historical and forecasted market growth by geography, empowering businesses to make informed decisions.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 200 |
| Forecast Period | 2023 - 2027 |
| Estimated Market Value (USD) in 2023 | $472.81 billion |
| Forecasted Market Value (USD) by 2027 | $737.4 billion |
| Compound Annual Growth Rate | 11.8% |
| Regions Covered | Global |
For more information about this report visit https://www.researchandmarkets.com/r/lcvej
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