New York, NY, Sept. 28, 2023 (GLOBE NEWSWIRE) -- Polaris Market Research has published a new research report titled “A2P Messaging Market Share, Size, Trends, Industry Analysis Report, By Component (Platform, A2P Service); By Application; By Deployment Mode; By SMS Traffic; By End User; By Region; Segment Forecast, 2023 - 2032” in its research database.
“As per the latest research analysis, the global A2P messaging market size/share will be valued at roughly USD 66.36 Billion in 2022, and its revenue is projected to reach about USD 104.94 Billion By 2032. The market is forecasted to expand at a compound annual growth rate of approximately 4.7% between 2023 and 2032.”
What is A2P Messaging? How Big is A2P Messaging Market Size & Trends?
- Overview
A2P messaging or application-to-person messaging, also called enterprise or business SMS, is an SMS messaging method where a text is sent from a software application run by an organization to a consumer's device. If a customer has signed up to accept text messages from a business, then they've received an A2P message. It includes but is not restricted to, appointment reminders, marketing communications, notifications, chatbots, PIN codes, or one-time passwords (OTPs).
Businesses are increasingly using A2P messaging for customer service purposes and marketing, expanding the A2P messaging market demand. It is generally a one-way interaction where a firm sends MMS messages or A2P SMS, and recipients don't reply.
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Our Sample Report Covers:
- 2032 Updated Report Introduction, Overview, and In-depth industry analysis.
- 110+ Pages Research Report (Inclusion of Updated Research).
- Provide Chapter-wise guidance on Request.
- 2023 Updated Regional Analysis with Graphical Representation of Size, Share & Trends
- Includes Updated List of tables & figures.
- Updated Report Includes Top Market Players with their Business Strategy, Sales Volume, and Revenue Analysis.
Some of the Top Market Leaders Are:
- Twilio
- Nexmo
- Infobip
- Sinch
- CLX Communications
- Route Mobile
- Syniverse Technologies
- MessageBird
- BICS
- Tata Communications
- Karix
- tyntec
- OpenMarket
- Clickatell
- Plivo
- Mitto
- 8x8
- MessageMedia
- Others
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Prominent Growth Driving Factors
- Growing online shoppers: Businesses utilize A2P messaging services more frequently to send their clients promotions, alerts, notifications, and other pertinent information as the number of online shoppers rises. A quick internet search reveals that there are already more than 200 million active online users. That number will increase to 500 million by the year 2030, much to their habit, comfort, and satisfaction.
- Importance of A2P messaging in businesses: The anticipated rise in online sales highlights the importance of A2P messaging in helping companies engage with their growing client base effectively. This growing trend compels the demand for dedicated and scalable messaging solutions within the A2P messaging market. There are chances for service providers and technology firms in this business to both meet the growing demand and profit from the booming online retail market.
Top Findings of the Report
- The market for A2P (Application-to-Person) messaging is expanding significantly due to the large part of the increasing number of mobile users. The potential customer base for A2P messaging services grows together with the mobile user base.
- The A2P messaging market segmentation is primarily based on the application, component, deployment mode, end user, SMS traffic, and region.
- Asia Pacific is expected to witness the highest growth rate during the forecast period.
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A2P Messaging Market Report Highlights
- Platform segment is anticipated to witness faster growth in the coming years as it provides technological infrastructure.
- Promotional and Marketing Services segment accounted for the larger market share owing to the cost-effective marketing channel.
- Retail and eCommerce segment is projected to witness significant growth owing to the growing need for order management and delivery updates.
- APAC is projected to register a higher growth rate in the study period owing to rising mobile banking and payment services.
- North America is expected to grow a larger revenue share owing to the established IT infrastructure and rising popularity of MMS.
Market Report Scope
| Report Attribute | Details |
| Revenue Forecast in 2032 | USD 104.94 Billion |
| Market size value in 2023 | USD 69.29 Billion |
| Expected CAGR Growth | 4.7% from 2023 - 2032 |
| Base Year | 2022 |
| Forecast Year | 2023 – 2032 |
| Top Market Players | Twilio, Nexmo, Infobip, Sinch, CLX Communications, Route Mobile, Syniverse Technologies, MessageBird, BICS, Tata Communications, Karix, tyntec, OpenMarket, Clickatell, Plivo, Mitto, 8x8, MessageMedia, IQSMS, Comverse, HORISEN, SMSGlobal, FortyTwo Telecom, Routee, Voxox, Onehop, Beepsend, Global Messaging Solutions, Anam Technologies, Global Message Services, MobiWeb, Telnyx, TextMagic, CellTrust, AQL, Gupshup Technology India, Link Mobility, EngageSpark & TeleSign. |
| Segments Covered | By Category, By Application, By Deployment Mode, By SMS Traffic, By End User, By Region |
| Customization Options | Customized purchase options are available to meet any research needs. Explore customized purchase options |
Top Trends Influencing the Market
- Rising smartphone users: Smartphones have become the desired target for smishing (SMS phishing) and SMS fraud activities as a result of the exponential increase in smartphone users in India. These results demonstrate how urgently the A2P messaging sector requires strong security measures. The need for developing efficient solutions to safeguard user privacy, fight fraud, and preserve the integrity of A2P messaging channels grows as more people in India rely on smartphones and utilize mobile messaging. This will create opportunities in the upcoming years for A2P messaging market growth.
Segmental Analysis
- Platform Sector Experiences Faster Growth
The platform sector is anticipated to grow more quickly. This offers the technical foundation required for companies to transmit A2P messages. This comprises cloud communication platforms, messaging gateways, and other software programs. These platforms give businesses access to telecom carriers and message aggregators, guaranteeing that messages are delivered to end consumers without interruption. For processing enormous volumes of messages and sustaining the rising demand for A2P messaging services, the media must be durable and scalable.
- Promotional and Marketing Services Sector Accounts for the Largest Share
A2P messaging is used by promotional and marketing businesses to send tailored messages, offers, discounts, and promotional campaigns to a large client base. Due to their broad reach, businesses may interact with customers directly, increasing brand recognition and customer engagement. Compared to conventional direct mail or telemarketing strategies, A2P messaging offers a more affordable marketing medium.
Moreover, businesses may send bulk messages using A2P messaging at a fraction of the price, making it a desirable option for marketing campaigns. A2P messaging's appeal among companies and its effectiveness is what is causing the A2P messaging market size to expand.
- Multi-Country Sector Witnesses Higher Growth
Globally functioning companies need A2P messaging services that can connect with clients in different nations. The multi-country sector meets these firms' needs by offering A2P messaging services that allow for communication with clients in several nations. The A2P messaging market share is expanding as a result of the rising demand for A2P messaging solutions that offer multi-country messaging as globalization continues to spur business expansion and cross-border activities.
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Geographical Overview
Asia Pacific: The need for A2P messaging services is being driven by the expanding digital payments market and the booming Asia-Pacific e-commerce sector. In the e-commerce ecosystem, A2P messaging is essential for delivery updates, order confirmations, payment notifications, and customer assistance. The demand for A2P messaging solutions rises as more people in the area engage in online shopping and digital transactions.
North America: The rise of the A2P messaging market in United States and all over North America is being driven in part by the expansion of MMS in the region. Companies are seeing the value of using multimedia-rich messages to engage with customers, communicate information more effectively, and distribute visual content. MMS is growing in popularity in the United States. Due to this, there is a high demand for A2P messaging systems with MMS functionality.
Browse the Detail Report “A2P Messaging Market Share, Size, Trends, Industry Analysis Report, By Component (Platform, A2P Service); By Application; By Deployment Mode; By SMS Traffic; By End User; By Region; Segment Forecast, 2023 - 2032” with in-depth TOC: https://polarismarketresearch.com/industry-analysis/a2p-messaging-market
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Recent Developments
- In May 2023, Twilio and Camping World Holdings signed a collaboration agreement in which Camping World will improve its customer outreach efforts by utilizing Twilio's Customer Engagement Platform.
- Route Mobile, a well-known CPaaS supplier that serves businesses, unveiled Route Guard in May 2023. This cutting-edge technology strengthens security and fights spamming and phishing assaults by utilizing blockchain, artificial intelligence (AI), and machine learning (ML).
Polaris Market Research has segmented the A2P messaging market report based on component, application, deployment mode, SMS traffic, end user and region:
By Component Outlook
- Platform
- A2P Service
By Application Outlook
- Authentication Services
- Promotional and Marketing Services
- Customer Relationship Management Services
- Pushed Content Services
- Interactive Messages
- Others
By Deployment Mode Outlook
- On-premises
- Cloud
By SMS Traffic Outlook
- National
- Multi-country
By End User Outlook
- Banking, Financial Services, and Insurance
- Retail and eCommerce
- Hyperlocal Businesses
- Healthcare
- Travel and Hospitality
- Others
By Region Outlook
- North America (U.S., Canada)
- Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
- Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
- Latin America (Brazil, Mexico, Argentina)
- Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)
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