Dublin, Oct. 11, 2023 (GLOBE NEWSWIRE) -- The "US Streaming Piracy Market & Ecosystem Strategies" report has been added to ResearchAndMarkets.com's offering.
This study provides a comprehensive view of piracy threats and the evolution of antipiracy techniques. The report includes five-year forecasts of revenue loss in the US market for video service providers.
The report encompasses a comprehensive range of elements, beginning with key questions and research methodologies employed. It offers valuable industry insights and a deep dive into the piracy life cycle, providing forecasts and practical use cases.
Additionally, the report highlights key suppliers involved in the piracy landscape, creating a holistic overview of this complex domain.
Key Topics Covered:
Definition: What is piracy?
Key questions and research approach
Executive Summary
- Industry insights
- Key findings: The impact of piracy
- The piracy-antipiracy life cycle
Consumer Attitudes Toward Piracy
- Consumer insights
- Consumer engagement with piracy
- Intention of Subscribing to a TV Service in Next 6 Months
- Piracy Tool Used
- Consumer Engagement in Piracy and Account Sharing
- Average Percentage of Households Giving or Receiving Account Credentials
- Pirate Tool Usage in OTT Service Business Models
- Strong Agreement Towards Unlicensed Video Media Usage
- Impact of Lower Pricing on Pirating Tool Users
Why Protect Against Piracy?
- Revenue Loss to Piracy, All US Households ($M US)
- Lifecycle of a Video Asset
- Live Events: Decline in Value
- The purpose of security
- Key rationale for security
- Protecting reputation and fighting piracy
- Reducing the risk of theft, preserving revenue
- Consumer Engagement in Piracy and Account Sharing
- Additional consumer-facing paths to piracy
- Meeting obligations, maintaining advertising integrity, and preserving reputation
- Optimizing distribution
Piracy Life Cycle: Recognizing Piracy
- The piracy-antipiracy life cycle: Recognition of piracy
- Piracy orders of magnitude
- The piracy ecosystem, from a distributor's perspective
Piracy Life Cycle: Acquisition by Pirates
- The piracy-antipiracy life cycle: Acquisition of content and services by pirates
- Where theft occurs, from a video distributor's perspective
- Pirates steal services and content
- Pirates compromise service delivery infrastructure, devices and software
- Pirates exploit consumer access
- Pirates exploit a variety of alternatives to capture content
- Pirates profiting from stolen (legitimate) advertising
- Pirates profit from fraudulent advertising (malvertising)
- Close-up: examples of ransomware ads
Piracy Life Cycle: Distribution
- The piracy-antipiracy life cycle: distribution
- Consumer-to-consumer distribution: it's not piracy if it's allowed by rights-holder
- Business-to-consumer distribution by pirates
- Online distribution: peer-to-peer (P2P)
- Online distribution: live streaming
- Online distribution: media centers and app stores as hosts to pirate apps
- Online distribution: compromised devices
- Online distribution: illicit streaming devices (ISDs)
- Online distribution: retail "IPTV" services
- IPTV business models: consumer-facing offers
- Setting up a piracy operation: choose a service platform and back-end
- Close-up: the profits from piracy far outweigh the costs
- Piracy business models: piracy-as-a-service
- Piracy-as-a-service: outsource the entire operation, including the content
Piracy Life Cycle: Detection & Deterrence
- The piracy-antipiracy life cycle: Piracy detection and deterrence
- Piracy deterrence: pay TV and streaming security
- Pay-TV antipiracy: detection through watermarking & monitoring
- Piracy deterrence: platform requirements for usage monitoring and analytics
- Piracy deterrence: protecting apps from penetration and reverse engineering
- Piracy deterrence: service parameters and administration practices
- Piracy deterrence: best practices for service administration
- Piracy deterrence: conceptual guidelines
- Piracy deterrence: business rules should guide detection parameters
- Summary: components of an antipiracy framework
Piracy Life Cycle: Mitigation and Engagement
- The piracy-antipiracy life cycle: mitigation & ecosystem engagement
- Piracy mitigation: end-user mitigation practices and infrastructure and network issues
- Piracy mitigation: operations and vendor administration
- Ongoing deterrence: operations practices and countermeasures
Ecosystem Approaches Against Piracy
- Non-technical countermeasures: ecosystem engagement
- Industry collaborations against piracy: Americas
- Antipiracy approaches differ region-to-region
- Additional Piracy Use Cases
- Cases: illegal distribution via 'IPTV' sites and illicit streaming devices (ISDs)
- Cases: ransomware/piracy-as-a-service
- Cases: VASTFLUX - exploiting ad automation by fraud
- Cases: antipiracy through collaboration
Piracy Forecast
Market drivers and barriers
- US Streaming Video Households (Millions)
- US Streaming Revenue per Household ($US)
- Streaming revenue - All US Households ($M)
- Piracy Rate, Percentage of Streaming Revenue
- Annual Revenue Loss to Piracy, per US HH ($US)
- Revenue Loss to Piracy, All US HH ($M US)
- Monthly Revenue Loss by Video Type ($M US)
- Annualized Revenue Loss by Video type ($M US)
- TV Piracy by Programming Type
- Fraudulent Advertising to Web and Mobile - 2022-2027 ($M)
- Breakout of Ad Fraud between Web and Mobile ($M)
Appendix: Key Suppliers
For more information about this report visit https://www.researchandmarkets.com/r/3xzy12
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